Asiaville launches AyeVee Interactive and Gamified Experience

Delhi: Asiaville has announced the launch of its patent-pending new content plus technology format: AyeVee Interactive and Gamified Experience (AIGE). 

Asiaville's AIGE format aims to make the audience an integral part of the storytelling process. This approach allows users to interact, make decisions, play games and influence the narrative.

With the launch of AIGE on its app AyeVee, Asiaville is set to introduce a whole new category of entertainment.

AyeVee has rolled out two shows, "Who Killed Kavitha?" and "Let Me Out!" utilising the game-changing AIGE format. 

Tuhin Menon, Co-founder and CEO of Asiaville Interactive, said, "The launch of AIGE marks a pivotal moment for Asiaville and, we believe, for the Indian media industry as a whole. This patent-pending format is a unique mix of cinematic entertainment, interactivity, and gaming, all blended into a seamless experience that puts the user at the heart of the storytelling experience. We believe AIGE heralds a storytelling and tech powered evolution in entertainment, enhancing the viewer's connection and investment in  the content. Our focus remains on creating great IP that can migrate across social media, OTT, and now, with AIGE, into the interactive and gamified realm."