Adobe launches Adobe Content Hub with Adobe Experience Manager (AEM) Assets

Delhi: Adobe announced the general availability of Adobe Content Hub with Adobe Experience Manager (AEM) Assets. 

Content Hub aims to help brands reimagine how creative assets are used across their organisation and with external partners, drive efficiency gains. 

“Marketers are under increasing pressure to meet content demands that are expected to surge in the next few years, making it critical for brands to effectively manage the assets that anchor a healthy content supply chain,” said Loni Stark, vice president of strategy and product, Adobe Experience Cloud,” said Loni Stark, vice-president of strategy and product, Adobe Experience Cloud. “Adobe Content Hub jumpstarts this process by providing a user-friendly interface for any individual to find and remix brand relevant assets, boosting the production of fresh content for fast-moving channels like social media and delivering proven productivity gains.” 

Adobe Content Hub with AEM Assets aims to help brands find assets, create experiences from brand-approved assets, centralised management and insights 

Adobe Content Hub will also power Adobe GenStudio, a generative AI-first application.