Adobe announces general availability of Adobe Experience Platform (AEP) AI Assistant

New Delhi: Adobe announced the general availability of Adobe Experience Platform (AEP) AI Assistant, previewed at Adobe Summit in March 2024. 

This new offering democratises access to enterprise applications by bringing more individuals into content production and insights workflows. 

It aims to build a single view of customers and engage them on every channel, used by brands including The Coca-Cola Company, Major League Baseball, Marriott International, General Motors, TSB Bank, Real Madrid and others. 

With AEP AI Assistant, brands can aim to deliver value to their organisations through a conversational interface that provides a deeper understanding of data and an ability to streamline workflows.  

Embedded within Adobe Experience Cloud applications including Real-Time Customer Data Platform, Adobe Journey Optimiser and Customer Journey Analytics, AEP AI Assistant can answer technical questions, automate tasks, simulate outcomes, and generate new audiences and journeys. 

“AI assistants are driving a paradigm shift within enterprise software, dramatically lowering the barrier to entry for new use cases and also first-time users,” said Anjul Bhambhri, senior vice-president, Adobe Experience Cloud. “Adobe is in a unique position to provide an out-of-the-box solution that can harness data to deliver insights and automation, given the scale of profiles, campaigns and interactions already being processed through Adobe Experience Platform, including 40 petabytes of data and 5 billion edge interactions per day.” 

According to a media release, AEP AI Assistant capabilities include: 

• Product Expertise: AEP AI Assistant performs a range of operational tasks, providing users of all backgrounds and experience with insights that reduce time spent on problem exploration and resolution. 
• Content Generation and Automation: Brands will soon be able to leverage AEP AI Assistant to generate everything from new customer experiences to audiences for personalisation campaigns and visualisations for data analysis. This will include generating entire marketing assets such as emails and web pages with copy, design and images via Adobe Firefly.
• Predictive Insights and Recommendations: Upcoming capabilities will enable teams to simulate outcomes and optimize their marketing efforts with AEP AI Assistant.