AdLift bags integrated digital marketing mandate for Mederma

New Delhi: AdLift, a global digital marketing agency, has added Mederma to its clientele roster. The agency is tasked to overview the integrated digital mandate for its brand Mederma. 

Under this partnership, AdLift will help the company’s brands with digital services like SEO, SEM, Content Marketing, and social media. 

Prashant Puri, co-founder and CEO of AdLift, expressed his enthusiasm about the collaboration stating, "With AdLift’s expertise of leading integrated campaigns for clients across industries and our expertise in SEO and SEM, this collaboration is a perfect synergy. We are confident that the result-oriented organic search strategy will gel meticulously with the paid marketing campaigns for the company. The social media campaigns will help the company promote its brands regularly, adding more followers to their social media platforms, and ultimately resulting in better search results and product queries.  

Talking about the collaboration, Himani Modi Agarwal, Director at Win Healthcare, said, "The healthcare sector is $10 trillion where Indian healthcare sector accounts for about $372 billion and is growing at a compounded annual growth rate (CAGR) of 22%. Given the population size, there is huge scope for growth hence an opportunity to remain on top of people’s minds.

Mederma is one of our unique brands that provides specific solutions to users’ problems. We are excited to partner with AdLift and leverage their deep expertise in performance marketing service to elevate our digital presence."