ABP Network partners with Amagi for cloud-based streaming technology

New Delhi: Amagi has announced its collaboration with ABP Network to deliver Free Ad-Supported Streaming TV (FAST) channels to a global audience on platforms like Samsung TV and Xiaomi.

ABP Network will leverage Amagi's cloud-based solutions to streamline content management and distribution for its FAST channels. 

Commenting on ABP Network and Amagi's association, Avinash Pandey, CEO of ABP Network, said, "We are thrilled to acknowledge ABP Network's enduring partnership with Amagi, a pioneering force in next-generation media technology. Since its inception, we have proudly stood alongside Amagi on their journey to becoming a global leader in cloud broadcast and targeted advertising solutions. With this association, we will be able to successfully harness the power of CTV and FAST, which presents a tremendous opportunity for broadcasters like us to reach wider audiences and monetize our content effectively. We look forward to continuing our fruitful partnership, driving the future of media together.”

Furthermore, ABP Network will leverage Amagi's SSAI technology to monetise its inventory, while Connect aims to expand its reach to new audiences through CTV platforms. Amagi's Analytics dashboard aims to provide insights that inform ABP Network's inventory and content planning strategies.

"We are excited to partner with ABP Network as they embark on their FAST journey. Our extensive global reach and leadership in the FAST space are well-suited to support them in their initial steps into the FAST ecosystem. This collaboration is a pivotal moment as ABP Network pursues international expansion, starting with their FAST channel launches in India and extending to the U.S., Middle East, and Africa," stated Srinivasan KA, Co-founder and Chief Revenue Officer at Amagi. "Our deep knowledge and tailored solutions equip us to support their strategic goals, facilitating their entry into new markets and connecting with audiences worldwide."