Delhi: Zee Kannada has announced a brand refresh. The channel also announced multiple launches including the new design interface of Zee Kannada that aimed to capture the heart and soul of Karnataka. The ‘marigold’ inspired design is an expression of the new beginning that the channel seeks to provide through its content.
Speaking on the occasion, the Chief Content Officer of Zee Kannada and Zee Picchar, Raghavendra Hunsur, expressed, “We are motivated by a desire for originality, innovation, and unforgettable entertainment experience. Our refresh shows our dedication to pushing limits, embracing change, and providing content that profoundly connects with our audience. As we embark on this exciting new chapter, we want to express our heartfelt gratitude to our viewers, advertisers, cable operators and all stakeholders for their support, and we hope to continue to thrill and entertain people in Karnataka and beyond. Our new lineup of shows across fiction and non-fiction will not only be more diverse and relatable, but also bring alive the rich culture of the region.”
After launching its latest non-fiction show – Mahanati, the first fiction show that it has crafted for this new era is Bhramagantu.