Wildcraft targets explorers to be “Adventure Ready, Head-To-Toe”

Delhi: Wildcraft has introduced its “Adventure Ready” campaign with an aim to rekindle the “explorer” within every individual. 

"The campaign is more than just a showcase of our “head-to-toe” product solves; it underlines our commitment for everyone to explore the world with confidence." said Siddharth Sood, Co-Founder, Wildcraft. “Through a strategic focus on multi-purpose and multi-utilitarian offerings across weather, terrain, and durations – Wildcraft reaffirms its commitment to inspire and equip people “Head-to-Toe.”

On the eve of the campaign, Wildcraft also announced the launch of its new content IP “Wildcraft Storyboard,” envisioned as a “Content Series” aimed to capture the inner spirit of every backpacker.

The first film in this series, “Holi In The Himalayas” captures the journey of a solo backpacker who decides to seize the moment and spontaneously boards a bus to Sangla (Himachal Pradesh), fulfilling a long cherished dream of partaking in the unique local Holi celebrations.