New Delhi: The shortlists for The WARC Awards for Effectiveness 2025 in association with Lions, has been announced. 11 Indian entries across 9 categories have been shortlisted.
Below is the list of shortlists from India:
Serial No.
Campaign
Brand
Advertiser
Agency
Brand Purpose
1
How baby showers gave birth to the importance of oats in rural households in Maharashtra, India
Quaker
PepsiCo
Leo Burnett, Mumbai
2
The school of progress
Castrol
Castrol India
Mindshare India, Mumbai / Castrol India Limited, Mumbai
Business-to-Business
3
Re-engineering agriculture to make farms a level playing field
Not just a funny brand – Cadbury 5star’s journey against being typecast
Cadbury 5star
Mondelez India
Ogilvy, Mumbai
Partnerships & Sponsorships
8
How Spotify created an artist movement to make India pay for music
Spotify
Spotify
Leo, Mumbai
Strategic Thinking
9
Dabba savings account
Esaf Small Finance Bank
Esaf Small Finance Bank
McCann, Gurgaon
10
Growing IKEA by shifting India’s lens on home furnishing
IKEA
IKEA
IKEA, Bangalore / Leo Burnett, Mumbai
Use of Data
11
Turf Finder
Gatorade
PepsiCo
Leo Burnett, Mumbai
The awards honour campaigns that showcase how strategic thinking leads to effective impact for brands and businesses.
Five regional juries made up of a total of 74 industry leaders from both agencies and brands have shortlisted a total of 130 campaigns from 26 countries.
Asia-Pacific leads with the most shortlisted entries (38), followed by North America (37), Europe (27), Middle East and Africa (18) and Latin America (10).
Category-wise, Strategic Thinking, has the most shortlisted campaigns (24), followed by Cultural Impact (16), Instant Impact (15), Long-term Growth (13), Partnerships and Sponsorships (12), Channel Pioneer (12), Customer Experience (10), Brand Purpose (8), Use of Data (7), Business-to-Business (6), Channel Integration (5), and Path-to-Purchase (2).
John Bizzell, Awards Lead, WARC, said, “Guided by the universal frameworks of the Creative Effectiveness and B2B Effectiveness Ladders, our five amazing regional juries have drawn on their expertise and knowledge to judge diligently and with rigour to select the shortlists. Winning a WARC award isn’t easy, so all shortlisted entrants should be hugely proud of their work getting to this stage.”
The winners of the Bronze, Silver and Gold awards across all five regions will be revealed from April 29. All Gold winners from the five regions will progress to compete at a Global level to be awarded the Grands Prix.
The Grand Prix winners, to be announced online on May 13 via WARC’s Effectiveness Show, will be selected by a panel made up of all the regional jury chairs together with other regional judges:
Matt Che, Chief Marketing Officer, Budweiser, APAC - APAC jury chair and chair of the Global grand jury
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