‘The Whole Truth’ about FMCG marketing gimmicks revealed!
The film deals with a talk show where the ‘CEO’ of ‘Trash Foods’ is asked to address the new line of products they are launching. What follows is a ‘fly on the wall’ view of the company’s boardroom where the employees can be seen bouncing off ideas to gain profit
‘The Whole Truth’ foods has taken a dig at the ‘larger than life’ campaigns of FMCG brands. In a recently posted film on Instagram, the company has sparked conversations on how FMCG brands further their cause of profits more than the consumer’s interests.
In their post, they said, “Food brands lie. Sorry, scratch that. They speak legally defensible half-truths. Low fat is high sugar. No sugar is a sugar substitute. High protein is higher than what exactly? And the colour green is like press freedom in our country. A joke.”
But what can we do, right?”
The film deals with a talk show where the ‘CEO’ of ‘Trash Foods’ is asked to address the new line of products they are launching. What follows is a ‘fly on the wall’ view of the company’s boardroom where the employees can be seen bouncing off ideas to gain profit.
Some of these ideas include changing the names of unhealthy ingredients, changing the colours of products to green, false and misleading claims etc. The film aims to spotlight how often ‘health conscious’ brands are the ones that trick consumers with tall and false claims.
As the CEO keeps talking about their absurd strategies, Shashank from The Whole Truth corrects him and attempts to provide more ideas without compromising the consumer’s interests.
The film uses satire to call out FMCG brands for their marketing gimmicks and urges the audience, “Watch. Laugh. And if by the end you find yourself both smiling and extremely angry, go to kachraawards.com and give a Kachra award to that packet of food that fooled you most. Let’s tell Big Food - we’re watching.”
The film is produced by Harkat Studios and is written by Gursimran Khamba and Rohan Desai.
The comments overflowed with appreciation for the film including users calling it ‘creative’ and ‘novel way to get points across!’
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