Advertising

The WARC Awards for Effectiveness 2024: 24 shortlists from India

Shortlists have been revealed in 12 categories; Campaigns from Leo Brunett, Ogilvy, Wavemaker, McCann World Group, TBWA, Dentsu Creative, DDB Mudra Group have been shortlisted

BestMediaInfo Bureau

15 May 2024 14:33 IST

New Update

warc lions — The WARC Awards for Effectiveness 2024: 24 shortlists from India

Listen to this article

0.75x 1x 1.5x

00:00 / 00:00

Delhi: The shortlists are announced for the fourth edition of the WARC Awards for Effectiveness 2024 in association with Lions. Out of 171 campaigns shortlisted across 35 markets, 24 campaigns are shortlisted from India.

Campaigns from Leo Brunett, Ogilvy, Wavemaker, McCann World Group, TBWA, Dentsu Creative, and DDB Mudra Group have been shortlisted for the WARC Awards for Effectiveness 2024.

Listed below are the shortlists from India:

Brand Purpose:

Serial number	Campaign	Brand	Agency	Advertiser
1	To reduce the education gap between social classes	LEAD School	TBWA	LEAD
2	An envelope that sealed the fate of women	Ujjivan Small Finance Bank	McCann	Ujjivan Financial Services
3	Dove’s journey from good to loved	Dove	Ogilvy	Unilever
4	Lay's potatoes sprouting joy for people and planet	Lay's	Leo Burnett	PepsiCo

Business-to-Business:

Serial

number

Campaign

Brand

Agency

Advertiser

Empowering contractors with control over their trade

JSW Paints

TBWA

JSW Group

Making money talk

Paytm

McCann

One97 Communications

Channel Integration:

Serial

number

Campaign

Brand

Agency

Advertiser

Reviving the lost colours of West Bengal

Sunlight Laundry Detergent

Mindshare

Unilever

Channel Pioneer:

Serial

number

Campaign

Brand

Agency

Advertiser

Doing nothing makes you unmissable

Cadbury 5 star

Ogilvy Mumbai

Mondelez International

Cultural Impact:

Serial

number

Campaign

Brand

Agency

Advertiser

Can a cookie help India win the World Cup?

Oreo

Leo Burnett

Mondelez International

Changing the education system to keep girls in school

Whisper

Leo Burnett

Proctor & Gamble (P&G)

Customer Experience:

Serial

Number

Campaign

Brand

Agency

Advertiser

Oreo breaks open the cookie jar of unsaid feelings for India's grown-ups

Oreo

Leo Burnett

Mondelez International

Howzzat – India's most screamed-at campaign during IPL

KFC

Dentsu Creative

Yum! Brands

Instant Impact:

Serial Number	Campaign	Brand	Agency	Advertiser
1	How Flipkart drove 1bn visits in a nation of 1bn people	Flipkart	Leo Burnett	Walmart
2	Spotify becomes the undisputed leader in IPL	Spotify	Leo Burnett	Spotify
3	Regretproofing insurance	ACKO	Leo Burnett	ACKO Technology & Services
4	Giving India a missing piece of its history back	Airtel	Leo Burnett	Bharti Airtel

Long-term Growth:

Serial Number	Campaign	Brand	Agency	Advertiser
1	How Meesho unlocked true value for mass India	Meesho	DDB Mudra Group	Fashnear Technologies
2	Brewing coffee culture in tea-drinking India	Nescafé	McCann	Nestlé
3	Moving India forward, one commute at a time	Uber	FCB	Uber Technologies

Strategic Thinking:

Serial Number	Campaign	Brand	Agency	Advertiser
1	Aquaguard	Eureka Forbes	Lowe Lintas	Eureka Forbes
2	Can a hand make you wash hands?	Savlon	Ogilvy	ITC
3	Cadbury 5star presents – The mush detector	Cadbury 5 star	Ogily, Wavemaker	Mondelez International
4	H for Handwashing – Play and learn	Lifebuoy	Lowe Lintas	Unilever

Use of Data:

Serial

number

Campaign

Brand

Agency

Advertiser

Democratising technology to help farmers fight climate change

Lay’s

Leo Burnett

PepsiCo

Commenting on this first stage of the judging process, John Bizzell, Awards Lead, WARC, said, “Guided by the universal frameworks of the Creative Effectiveness and B2B Effectiveness Ladders, our regional juries have brought their expertise to the table and judged diligently and with rigour to select the shortlists.”

“Winning a WARC award isn’t easy, so all shortlisted entrants should be hugely proud of their work getting to this stage,” he added.

WARC announced that all Gold winners will automatically progress to compete at a Global level where a super-jury made up of all the regional jury chairs will award the coveted WARC Grands Prix, the ultimate recognition for marketing success.

The Grands Prix will be revealed on June 13 via the Effectiveness Show part one. The Effectiveness Show part two will include interviews and insights from the Grand Prix winners.

The WARC Awards 2025 will open for entries on September 3. The first deadline will be October 16, the second on November 13, and the third and final deadline will be December 11.

The WARC Awards