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New Delhi: Spikes Asia has unveiled fresh shortlists for 2026, marking the official start of Spikes Asia Week 2026.
The latest shortlists span Audio & Radio, Brand Experience & Activation, Creative Commerce, Direct, Film, Outdoor, and Print & Publishing. The Innovation shortlist was announced last month.
India has secured 31 shortlists across these categories. It had also won two shortlists in Innovation last month.
Leo has bagged the highest number of shortlists at 12. Ogilvy and Fundamental have secured three shortlists each. 22Feet Tribal Worldwide, Dentsu Creative, Enormous, Studio Eeksaurus, Ducktape Studios/Lowe Lintas, and Juice have two shortlists each.
Last month, Dentsu Creative and Leo fetched a shortlist each in the Innovation category.
Anupama Ramaswamy, Managing Director and Chief Creative Officer, Havas Creative, India, is the jury president of the Outdoor and Direct categories.
Spikes Asia Week is being held in Singapore from March 9 to 12. The Awards Gala will take place at the Capitol Theatre, Singapore, on Thursday, March 12. It will honour and celebrate the region’s most outstanding work.
See the full list of shortlists from India below:
Audio and radio| Serial number | Campaign | Brand | Agency | Subcategory |
| 1 | The unofficial sound of F1 | Sting | Leo | Audio-led creativity |
Brand Experience and Activation Spikes
| Serial number | Campaign | Brand | Agency | Subcategory |
| 1 | Garuda Rakshak | DSP Mutual Fund | Dentsu Creative | New realities and emerging tech |
| 2 | The great in-game wedding | Battleground Mobile India | 22Feet Tribal Worldwide | Gaming-led brand experience |
| 3 | The great in-game wedding | Battleground Mobile India | 22Feet Tribal Worldwide | Cultural engagement |
| 4 | Darescore | Mountain Dew | Leo | Tech-led brand experience |
| 5 | Darescore | Mountain Dew | Leo | Single market campaign |
| 6 | The unofficial sound of F1 | Sting | Leo | Sponsorship and brand partnerships |
| 7 | The unofficial sound of F1 | Sting | Leo | Challenger brand |
| 8 | Acko Tailor | Acko General Insurance | Leo | Social behaviour |
| 9 | Acko Tailor | Acko General Insurance | Leo | Cultural engagement |
| 10 | Chai Bansuri - The Tea Flute | Brooke Bond Taj Mahal Tea | Ogilvy | Local brand |
| 11 | Box to beds | Amazon India | Ogilvy | Corporate purpose and social responsibility |
Creative Commerce
| Serial number | Campaign | Brand | Agency | Subcategory |
| 1 | Gamers on duty | Lenovo | Leo | Media/Entertainment |
| 2 | Gamers on duty | Lenovo | Leo | Entertainment commerce |
| 3 | Flippin Amazin | Flipkart | Leo | E-commerce websites/apps |
Direct
| Serial number | Campaign | Brand | Agency | Subcategory |
| 1 | Acko Tailor | Acko General Insurance | Leo | Data-driven targeting |
| 2 | Gamers on duty | Lenovo | Leo | Use of social platforms |
Film
| Serial number | Campaign | Brand | Agency | Subcategory |
| 1 | Har koi peera, Lahori Zeera 2.0 | Lahori Zeera | Enormous Brands | Consumer goods |
| 2 | Whatsapp - Baatan Hi Baatan Mein | Fundamental | Consumer services/B2B | |
| 3 | Whatsapp - Baatan Hi Baatan Mein | Fundamental | Screen and Events | |
| 4 | Whatsapp - Baatan Hi Baatan Mein | Fundamental | Cultural engagement | |
| 5 | Steadfast Dirty Money | Steadfast Stationary | Ducktape Studios/Lowe Lintas | Consumer services/B2B |
| 6 | Steadfast Dirty Money | Steadfast Stationary | Ducktape Studios/Lowe Lintas | Consumer services/B2B |
| 7 | Desi oon | Centre for Pastoralism | Studio Eeksaurus | Not-for profit/Charity/Govt |
| 8 | Desi oon | Centre for Pastoralism | Studio Eeksaurus | Breakthrough on a budget |
Outdoor
| Serial number | Campaign | Brand | Agency | Subcategory |
| 1 | Chai Bansuri - The Tea Flute | Brooke Bond Taj Mahal Tea | Ogilvy | Special build |
| 2 | Garuda Rakshak | DSP Mutual Funds | Dentsu Creative | Technology |
| 3 | Hero Prayers for Safety | Hero Motocorp | Saatchi & Saatchi | Corporate purpose and social responsibility |
Print and Publishing
| Serial number | Campaign | Brand | Agency | Subcategory |
| 1 | Silent Letters 2 | AIS | Enormous Brands | Consumer services/B2B |
| 2 | Inglish Dictionary | Air India Express | Juice | Social behaviour |
| 3 | Inglish Dictionary | Air India Express | Juice | Cultural engagement |