Spikes Asia 2025: India brings home 5 Grand Prix

McCann Worldgroup secured the third spot in the overall Agency of the Year rankings.  Kondurkar Studio was named Independent Agency of the Year, while Hungry Films received the Spikes Palm honor this year

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New Delhi: Spikes Asia announced its 2025 winners at the annual Awards Ceremony held in Singapore. India brought home 5 Grand Prix, 11 Gold, 16 Silver, 21 Bronze and 1 Glass Spike.

McCann Worldgroup secured the third spot in the overall Agency of the Year rankings. Kondurkar Studio was named Independent Agency of the Year, while Hungry Films received the Spikes Palm honour this year.

McCann Worldgroup was also named 'Agency of the Year - India.'

Below is the list of winners from India:

Audio and Radio Spikes

SubcategoryBrandCampaignAgencySpikes
Corporate purpose and social responsibilityMotorolaMotorola Deep ConnectDentsu CreativeGold
Voice ActivationMyntraMyntra VogueabularyLeo IndiaBronze
Breakthrough on a budgetNeemanAre those Neeman's Shoes Phone HackVML IndiaBronze

Brand Experience and Activations Spikes

SubcategoryBrandCampaignAgencySpikes
Customer Acquisition and retentionESAF Small Finance BankDabba Savings AccountMcCann WorldgroupGold
Breakthrough on a budgetBukaroo FootwearFit My Feet KitMcCann WorldgroupGold
Single-Market campaignBukaroo FootwearFit My Feet KitMcCann WorldgroupSilver
Social Behavior and cultural insightESAF Small Finance BankDabba Savings AccountMcCann WorldgroupSilver
Social Behavior and cultural insightTitan Eye+Eye Test MenuOgilvy IndiaSilver
Tech-led Brand ExperienceMotorolaMotorola Deep ConnectDentsu CreativeBronze

Creative Commerce Spikes

SubcategoryBrandCampaignAgencySpikes
Customer Acquisition and retentionESAF Small Finance BankDabba Savings AccountMcCann WorldgroupGold

Creative Data

SubcategoryBrandCampaignAgencySpikes
Data-enhanced CreativityLay'sLay's Smart FarmLeo IndiaGrand Prix

Creative Strategy Spikes

SubcategoryBrandCampaignAgencySpikes
Consumer GoodsOreoOreo History in the BakingLeo IndiaBronze

Design

SubcategoryBrandCampaignAgencySpikes
Medical ProductsBuckaroo FootwearFit My FeetMcCann WorldgroupGrand Prix
PostersStirUntangling the Politics of HairFCB IndiaGrand Prix
PostersTimes of India#UnplasticIndiaVML IndiaBronze

Direct

SubcategoryBrandCampaignAgencySpikes
Use of Print/OutdoorTimes of IndiaInk of DemocracyHavas CreativeGold
Use of MobileMotorolaMotorola Deep ConnectDentsu CreativeSilver
Real-time responseOreoOreo History in the BakingLeo IndiaBronze
Corporate Purpose and Social ResponsibilityTimes of IndiaInk of DemocracyHavas CreativeBronze
Corporate Purpose and Social ResponsibilityLay'sProject Farm EqualsLeo IndiaBronze

Entertainment

SubcategoryBrandCampaignAgencySpikes
Partnership with TalentSavlonHandwash LegendOgilvy IndiaSilver

Film

SubcategoryBrandCampaignAgencySpikes
Not-for Profit/Charity/GovtSt Jude's Childcare CentresThe Impossible ChoiceOgilvy IndiaSilver
Social Behavior and cultural insightQuakerQuakerLeo IndiaBronze
Consumer Services/B2BStedfast ShreddersArms DealDDB Mudra GroupBronze

Film Craft: 

SubcategoryBrandCampaignAgencySpikes
DirectionJindal Steel and PowerJindal Steel The Steel of IndiaEarly Man FilmGrand Prix
DirectionQuaker OatsQuaker Oats: Dohale Jevan Poshanchi VaatiChrome PicturesGold
ScriptSt Jude's Childcare CentresThe Impossible ChoiceOgilvy IndiaGold
CastingQuaker OatsQuaker Oats: Dohale Jevan Poshanchi VaatiChrome PicturesSilver
CinematographyJindal Steel and PowerJindal Steel The Steel of IndiaEarly Man FilmSilver
EditingJindal Steel and PowerJindal Steel The Steel of IndiaEarly Man FilmSilver
DirectionAppleApple India: Work is Worth ItTBWA\Media Arts LabBronze
ScriptZivameZivame: Museum of BoobsFootloose FilmsBronze
Production Design/Art DirectionZivameZivame: Museum of BoobsFootloose FilmsBronze

Glass: The Award for Change Spikes

SubcategoryBrandCampaignAgencySpikes
GlassESAF Small Finance BankDabba Savings AccountMcCann WorldgroupGlass Spike

Health

SubcategoryBrandCampaignAgencySpikes
Direct to PatientTitan Eye+Eye Test MenuOgilvy IndiaGrand Prix
Fundraising and AdvocacySt Jude's Childcare CentresThe Impossible ChoiceOgilvyGold
Brand-led Education and AwarenessStayfreeTalk to Your SonDDB Mudra GroupSilver
Brand-led Education and AwarenessSavlonHandwash LegendOgilvy IndiaSilver
Brand-led Education and AwarenessUnipadsBlood FertilizerVMLBronze

Innovation 

SubcategoryBrandCampaignAgencySpikes
Societal InnovationMotorolaMotorola Deep ConnectDentsu CreativeGold
Societal InnovationLay'sProject Farm EqualLeo IndiaBronze
Product InnovationMotorolaMotorola Deep ConnectDentsu CreativeBronze

Integrated 

SubcategoryBrandCampaignAgencySpikes
IntegratedGatoradeTurf FinderLeo IndiaBronze

Media

SubcategoryBrandCampaignAgencySpikes
Media and EntertainmentTimes of IndiaInk of DemocracyHavas CreativeGold
Use of PrintTimes of IndiaInk of DemocracyHavas CreativeSilver

Music

SubcategoryBrandCampaignAgencySpikes
Use of Original CompositionCoca-ColaSing to RememberVML IndiaSilver

Outdoor

SubcategoryBrandCampaignAgencySpikes
Live Advertising and EventsCadbury 5 StarErase Valentine's DayOgilvy IndiaSilver
Live Advertising and EventsGatoradeTurf FinderLeo IndiaSilver

Print and Publishing Spikes

SubcategoryBrandCampaignAgencySpikes
Corporate purpose and social responsibilityTimes of IndiaInk of DemocracyHavas CreativeGrand Prix
Social Behavior and Cultural InsightTimes of IndiaInk of DemocracyHavas CreativeGold

Social and Influencer

SubcategoryBrandCampaignAgencySpikes
HealthcareSavlonHandwash LegendOgilvy IndiaSilver
Social Behavior and Cultural InsightCoca-ColaThe Girl who played the TutariVML IndiaBronze
Corporate purpose and social responsibilityHDFC BankLulumeloneossFCB KinnectBronze
Real-Time ResponseOreoOreo History in the MakingLeo IndiaBronze
Innovative use of Creators, Influencers and CelebsSavlonHandwash LegendOgilvy IndiaBronze

There were no winners in the Creative Effectiveness, Digital Craft, Gaming, Grand Prix for Good, Industry Craft and PR categories from India. 

“Being named Agency of the Year India at the Spikes Asia awards is indeed an honour. It is a testament to the global power of creativity and storytelling. These campaigns go above and beyond brand building to make a difference on real human communities, from women in rural India to individuals reconnecting with memory,” said Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and CEO & CCO of McCann Worldgroup India. “I am incredibly proud of our teams across the region. It is the quality of their ideas, vision and craft that made these campaigns resonate deeply not only just locally, but internationally.”

Speaking about the winners, Philip Thomas, Chairman, Spikes Asia, said, “This year’s Spikes Asia Awards have once again demonstrated the exceptional creative calibre across the Asia Pacific region. From bold storytelling to breakthrough innovation, the winning work reflects a deep understanding of audiences and the powerful role creativity plays in driving both cultural and business impact. It’s inspiring to see APAC continue to push boundaries and equally exciting to welcome Kazakhstan to the stage with their first Grand Prix wins.”

Mandy Neo, Director, Spikes Asia, added: “The diversity of work we saw this year speaks volumes about the evolution of creativity across APAC. More than ever, the winning campaigns show how bold, insight-driven ideas can deliver tangible business results. This year’s winners exemplify the power of creativity not just to inspire, but to drive growth and impact in meaningful, measurable ways.”                                      

Spikes Spikes Asia Leo VML Ogilvy India
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