Spikes Asia 2025: India brings home 5 Grand Prix

McCann Worldgroup secured the third spot in the overall Agency of the Year rankings.  Kondurkar Studio was named Independent Agency of the Year, while Hungry Films received the Spikes Palm honor this year

author-image
BestMediaInfo Bureau
Updated On
New Update
Spikes stage moment

New Delhi: Spikes Asia announced its 2025 winners at the annual Awards Ceremony held in Singapore. India brought home 5 Grand Prix, 11 Gold, 16 Silver, 21 Bronze and 1 Glass Spike.

McCann Worldgroup secured the third spot in the overall Agency of the Year rankings. Kondurkar Studio was named Independent Agency of the Year, while Hungry Films received the Spikes Palm honour this year.

McCann Worldgroup was also named 'Agency of the Year - India.'

Below is the list of winners from India:

Audio and Radio Spikes

Subcategory Brand Campaign Agency Spikes
Corporate purpose and social responsibility Motorola Motorola Deep Connect Dentsu Creative Gold
Voice Activation Myntra Myntra Vogueabulary Leo India Bronze
Breakthrough on a budget Neeman Are those Neeman's Shoes Phone Hack VML India Bronze

Brand Experience and Activations Spikes

Subcategory Brand Campaign Agency Spikes
Customer Acquisition and retention ESAF Small Finance Bank Dabba Savings Account McCann Worldgroup Gold
Breakthrough on a budget Bukaroo Footwear Fit My Feet Kit McCann Worldgroup Gold
Single-Market campaign Bukaroo Footwear Fit My Feet Kit McCann Worldgroup Silver
Social Behavior and cultural insight ESAF Small Finance Bank Dabba Savings Account McCann Worldgroup Silver
Social Behavior and cultural insight Titan Eye+ Eye Test Menu Ogilvy India Silver
Tech-led Brand Experience Motorola Motorola Deep Connect Dentsu Creative Bronze

Creative Commerce Spikes

Subcategory Brand Campaign Agency Spikes
Customer Acquisition and retention ESAF Small Finance Bank Dabba Savings Account McCann Worldgroup Gold

Creative Data

Subcategory Brand Campaign Agency Spikes
Data-enhanced Creativity Lay's Lay's Smart Farm Leo India Grand Prix

Creative Strategy Spikes

Subcategory Brand Campaign Agency Spikes
Consumer Goods Oreo Oreo History in the Baking Leo India Bronze

Design

Subcategory Brand Campaign Agency Spikes
Medical Products Buckaroo Footwear Fit My Feet McCann Worldgroup Grand Prix
Posters Stir Untangling the Politics of Hair FCB India Grand Prix
Posters Times of India #UnplasticIndia VML India Bronze

Direct

Subcategory Brand Campaign Agency Spikes
Use of Print/Outdoor Times of India Ink of Democracy Havas Creative Gold
Use of Mobile Motorola Motorola Deep Connect Dentsu Creative Silver
Real-time response Oreo Oreo History in the Baking Leo India Bronze
Corporate Purpose and Social Responsibility Times of India Ink of Democracy Havas Creative Bronze
Corporate Purpose and Social Responsibility Lay's Project Farm Equals Leo India Bronze

Entertainment

Subcategory Brand Campaign Agency Spikes
Partnership with Talent Savlon Handwash Legend Ogilvy India Silver

Film

Subcategory Brand Campaign Agency Spikes
Not-for Profit/Charity/Govt St Jude's Childcare Centres The Impossible Choice Ogilvy India Silver
Social Behavior and cultural insight Quaker Quaker Leo India Bronze
Consumer Services/B2B Stedfast Shredders Arms Deal DDB Mudra Group Bronze

Film Craft: 

Subcategory Brand Campaign Agency Spikes
Direction Jindal Steel and Power Jindal Steel The Steel of India Early Man Film Grand Prix
Direction Quaker Oats Quaker Oats: Dohale Jevan Poshanchi Vaati Chrome Pictures Gold
Script St Jude's Childcare Centres The Impossible Choice Ogilvy India Gold
Casting Quaker Oats Quaker Oats: Dohale Jevan Poshanchi Vaati Chrome Pictures Silver
Cinematography Jindal Steel and Power Jindal Steel The Steel of India Early Man Film Silver
Editing Jindal Steel and Power Jindal Steel The Steel of India Early Man Film Silver
Direction Apple Apple India: Work is Worth It TBWA\Media Arts Lab Bronze
Script Zivame Zivame: Museum of Boobs Footloose Films Bronze
Production Design/Art Direction Zivame Zivame: Museum of Boobs Footloose Films Bronze

Glass: The Award for Change Spikes

Subcategory Brand Campaign Agency Spikes
Glass ESAF Small Finance Bank Dabba Savings Account McCann Worldgroup Glass Spike

Health

Subcategory Brand Campaign Agency Spikes
Direct to Patient Titan Eye+ Eye Test Menu Ogilvy India Grand Prix
Fundraising and Advocacy St Jude's Childcare Centres The Impossible Choice Ogilvy Gold
Brand-led Education and Awareness Stayfree Talk to Your Son DDB Mudra Group Silver
Brand-led Education and Awareness Savlon Handwash Legend Ogilvy India Silver
Brand-led Education and Awareness Unipads Blood Fertilizer VML Bronze

Innovation 

Subcategory Brand Campaign Agency Spikes
Societal Innovation Motorola Motorola Deep Connect Dentsu Creative Gold
Societal Innovation Lay's Project Farm Equal Leo India Bronze
Product Innovation Motorola Motorola Deep Connect Dentsu Creative Bronze

Integrated 

Subcategory Brand Campaign Agency Spikes
Integrated Gatorade Turf Finder Leo India Bronze

Media

Subcategory Brand Campaign Agency Spikes
Media and Entertainment Times of India Ink of Democracy Havas Creative Gold
Use of Print Times of India Ink of Democracy Havas Creative Silver

Music

Subcategory Brand Campaign Agency Spikes
Use of Original Composition Coca-Cola Sing to Remember VML India Silver

Outdoor

Subcategory Brand Campaign Agency Spikes
Live Advertising and Events Cadbury 5 Star Erase Valentine's Day Ogilvy India Silver
Live Advertising and Events Gatorade Turf Finder Leo India Silver

Print and Publishing Spikes

Subcategory Brand Campaign Agency Spikes
Corporate purpose and social responsibility Times of India Ink of Democracy Havas Creative Grand Prix
Social Behavior and Cultural Insight Times of India Ink of Democracy Havas Creative Gold

Social and Influencer

Subcategory Brand Campaign Agency Spikes
Healthcare Savlon Handwash Legend Ogilvy India Silver
Social Behavior and Cultural Insight Coca-Cola The Girl who played the Tutari VML India Bronze
Corporate purpose and social responsibility HDFC Bank Lulumeloneoss FCB Kinnect Bronze
Real-Time Response Oreo Oreo History in the Making Leo India Bronze
Innovative use of Creators, Influencers and Celebs Savlon Handwash Legend Ogilvy India Bronze

There were no winners in the Creative Effectiveness, Digital Craft, Gaming, Grand Prix for Good, Industry Craft and PR categories from India. 

“Being named Agency of the Year India at the Spikes Asia awards is indeed an honour. It is a testament to the global power of creativity and storytelling. These campaigns go above and beyond brand building to make a difference on real human communities, from women in rural India to individuals reconnecting with memory,” said Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and CEO & CCO of McCann Worldgroup India. “I am incredibly proud of our teams across the region. It is the quality of their ideas, vision and craft that made these campaigns resonate deeply not only just locally, but internationally.”

Speaking about the winners, Philip Thomas, Chairman, Spikes Asia, said, “This year’s Spikes Asia Awards have once again demonstrated the exceptional creative calibre across the Asia Pacific region. From bold storytelling to breakthrough innovation, the winning work reflects a deep understanding of audiences and the powerful role creativity plays in driving both cultural and business impact. It’s inspiring to see APAC continue to push boundaries and equally exciting to welcome Kazakhstan to the stage with their first Grand Prix wins.”

Mandy Neo, Director, Spikes Asia, added: “The diversity of work we saw this year speaks volumes about the evolution of creativity across APAC. More than ever, the winning campaigns show how bold, insight-driven ideas can deliver tangible business results. This year’s winners exemplify the power of creativity not just to inspire, but to drive growth and impact in meaningful, measurable ways.”                                      

Spikes Spikes Asia Leo VML Ogilvy India
Advertisment