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New Delhi: Spikes Asia announced its 2025 winners at the annual Awards Ceremony held in Singapore. India brought home 5 Grand Prix, 11 Gold, 16 Silver, 21 Bronze and 1 Glass Spike.
McCann Worldgroup secured the third spot in the overall Agency of the Year rankings. Kondurkar Studio was named Independent Agency of the Year, while Hungry Films received the Spikes Palm honour this year.
McCann Worldgroup was also named 'Agency of the Year - India.'
Below is the list of winners from India:
Audio and Radio Spikes
Subcategory | Brand | Campaign | Agency | Spikes |
Corporate purpose and social responsibility | Motorola | Motorola Deep Connect | Dentsu Creative | Gold |
Voice Activation | Myntra | Myntra Vogueabulary | Leo India | Bronze |
Breakthrough on a budget | Neeman | Are those Neeman's Shoes Phone Hack | VML India | Bronze |
Brand Experience and Activations Spikes
Subcategory | Brand | Campaign | Agency | Spikes |
Customer Acquisition and retention | ESAF Small Finance Bank | Dabba Savings Account | McCann Worldgroup | Gold |
Breakthrough on a budget | Bukaroo Footwear | Fit My Feet Kit | McCann Worldgroup | Gold |
Single-Market campaign | Bukaroo Footwear | Fit My Feet Kit | McCann Worldgroup | Silver |
Social Behavior and cultural insight | ESAF Small Finance Bank | Dabba Savings Account | McCann Worldgroup | Silver |
Social Behavior and cultural insight | Titan Eye+ | Eye Test Menu | Ogilvy India | Silver |
Tech-led Brand Experience | Motorola | Motorola Deep Connect | Dentsu Creative | Bronze |
Creative Commerce Spikes
Subcategory | Brand | Campaign | Agency | Spikes |
Customer Acquisition and retention | ESAF Small Finance Bank | Dabba Savings Account | McCann Worldgroup | Gold |
Creative Data
Subcategory | Brand | Campaign | Agency | Spikes |
Data-enhanced Creativity | Lay's | Lay's Smart Farm | Leo India | Grand Prix |
Creative Strategy Spikes
Subcategory | Brand | Campaign | Agency | Spikes |
Consumer Goods | Oreo | Oreo History in the Baking | Leo India | Bronze |
Design
Subcategory | Brand | Campaign | Agency | Spikes |
Medical Products | Buckaroo Footwear | Fit My Feet | McCann Worldgroup | Grand Prix |
Posters | Stir | Untangling the Politics of Hair | FCB India | Grand Prix |
Posters | Times of India | #UnplasticIndia | VML India | Bronze |
Direct
Subcategory | Brand | Campaign | Agency | Spikes |
Use of Print/Outdoor | Times of India | Ink of Democracy | Havas Creative | Gold |
Use of Mobile | Motorola | Motorola Deep Connect | Dentsu Creative | Silver |
Real-time response | Oreo | Oreo History in the Baking | Leo India | Bronze |
Corporate Purpose and Social Responsibility | Times of India | Ink of Democracy | Havas Creative | Bronze |
Corporate Purpose and Social Responsibility | Lay's | Project Farm Equals | Leo India | Bronze |
Entertainment
Subcategory | Brand | Campaign | Agency | Spikes |
Partnership with Talent | Savlon | Handwash Legend | Ogilvy India | Silver |
Film
Subcategory | Brand | Campaign | Agency | Spikes |
Not-for Profit/Charity/Govt | St Jude's Childcare Centres | The Impossible Choice | Ogilvy India | Silver |
Social Behavior and cultural insight | Quaker | Quaker | Leo India | Bronze |
Consumer Services/B2B | Stedfast Shredders | Arms Deal | DDB Mudra Group | Bronze |
Film Craft:
Subcategory | Brand | Campaign | Agency | Spikes |
Direction | Jindal Steel and Power | Jindal Steel The Steel of India | Early Man Film | Grand Prix |
Direction | Quaker Oats | Quaker Oats: Dohale Jevan Poshanchi Vaati | Chrome Pictures | Gold |
Script | St Jude's Childcare Centres | The Impossible Choice | Ogilvy India | Gold |
Casting | Quaker Oats | Quaker Oats: Dohale Jevan Poshanchi Vaati | Chrome Pictures | Silver |
Cinematography | Jindal Steel and Power | Jindal Steel The Steel of India | Early Man Film | Silver |
Editing | Jindal Steel and Power | Jindal Steel The Steel of India | Early Man Film | Silver |
Direction | Apple | Apple India: Work is Worth It | TBWA\Media Arts Lab | Bronze |
Script | Zivame | Zivame: Museum of Boobs | Footloose Films | Bronze |
Production Design/Art Direction | Zivame | Zivame: Museum of Boobs | Footloose Films | Bronze |
Glass: The Award for Change Spikes
Subcategory | Brand | Campaign | Agency | Spikes |
Glass | ESAF Small Finance Bank | Dabba Savings Account | McCann Worldgroup | Glass Spike |
Health
Subcategory | Brand | Campaign | Agency | Spikes |
Direct to Patient | Titan Eye+ | Eye Test Menu | Ogilvy India | Grand Prix |
Fundraising and Advocacy | St Jude's Childcare Centres | The Impossible Choice | Ogilvy | Gold |
Brand-led Education and Awareness | Stayfree | Talk to Your Son | DDB Mudra Group | Silver |
Brand-led Education and Awareness | Savlon | Handwash Legend | Ogilvy India | Silver |
Brand-led Education and Awareness | Unipads | Blood Fertilizer | VML | Bronze |
Innovation
Subcategory | Brand | Campaign | Agency | Spikes |
Societal Innovation | Motorola | Motorola Deep Connect | Dentsu Creative | Gold |
Societal Innovation | Lay's | Project Farm Equal | Leo India | Bronze |
Product Innovation | Motorola | Motorola Deep Connect | Dentsu Creative | Bronze |
Integrated
Subcategory | Brand | Campaign | Agency | Spikes |
Integrated | Gatorade | Turf Finder | Leo India | Bronze |
Media
Subcategory | Brand | Campaign | Agency | Spikes |
Media and Entertainment | Times of India | Ink of Democracy | Havas Creative | Gold |
Use of Print | Times of India | Ink of Democracy | Havas Creative | Silver |
Music
Subcategory | Brand | Campaign | Agency | Spikes |
Use of Original Composition | Coca-Cola | Sing to Remember | VML India | Silver |
Outdoor
Subcategory | Brand | Campaign | Agency | Spikes |
Live Advertising and Events | Cadbury 5 Star | Erase Valentine's Day | Ogilvy India | Silver |
Live Advertising and Events | Gatorade | Turf Finder | Leo India | Silver |
Print and Publishing Spikes
Subcategory | Brand | Campaign | Agency | Spikes |
Corporate purpose and social responsibility | Times of India | Ink of Democracy | Havas Creative | Grand Prix |
Social Behavior and Cultural Insight | Times of India | Ink of Democracy | Havas Creative | Gold |
Social and Influencer
Subcategory | Brand | Campaign | Agency | Spikes |
Healthcare | Savlon | Handwash Legend | Ogilvy India | Silver |
Social Behavior and Cultural Insight | Coca-Cola | The Girl who played the Tutari | VML India | Bronze |
Corporate purpose and social responsibility | HDFC Bank | Lulumeloneoss | FCB Kinnect | Bronze |
Real-Time Response | Oreo | Oreo History in the Making | Leo India | Bronze |
Innovative use of Creators, Influencers and Celebs | Savlon | Handwash Legend | Ogilvy India | Bronze |
There were no winners in the Creative Effectiveness, Digital Craft, Gaming, Grand Prix for Good, Industry Craft and PR categories from India.
“Being named Agency of the Year India at the Spikes Asia awards is indeed an honour. It is a testament to the global power of creativity and storytelling. These campaigns go above and beyond brand building to make a difference on real human communities, from women in rural India to individuals reconnecting with memory,” said Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and CEO & CCO of McCann Worldgroup India. “I am incredibly proud of our teams across the region. It is the quality of their ideas, vision and craft that made these campaigns resonate deeply not only just locally, but internationally.”
Speaking about the winners, Philip Thomas, Chairman, Spikes Asia, said, “This year’s Spikes Asia Awards have once again demonstrated the exceptional creative calibre across the Asia Pacific region. From bold storytelling to breakthrough innovation, the winning work reflects a deep understanding of audiences and the powerful role creativity plays in driving both cultural and business impact. It’s inspiring to see APAC continue to push boundaries and equally exciting to welcome Kazakhstan to the stage with their first Grand Prix wins.”
Mandy Neo, Director, Spikes Asia, added: “The diversity of work we saw this year speaks volumes about the evolution of creativity across APAC. More than ever, the winning campaigns show how bold, insight-driven ideas can deliver tangible business results. This year’s winners exemplify the power of creativity not just to inspire, but to drive growth and impact in meaningful, measurable ways.”