Smartags partners with Adgebra for DOOH advertising in India

New Delhi: Smartags has announced its strategic alliance with Inuxu, owner of the Adgebra platform. 

This collaboration aims to use advanced programmatic solutions and interactive audience engagement technologies offered by Inuxu through its ad-tech platform “Adgebra.”

As part of this partnership, Inuxu will serve as the exclusive technology partner for Smartags, enabling its entire DOOH ecosystem, encompassing transit media, retail media, railway station media, bus shelters, and billboards. 

“We are thrilled to partner with Adgebra and bring a new wave of innovation to the DOOH advertising sector,” said Tarun Pugalia, Managing Director of Smartags. “This partnership will not only enhance the efficiency of media buying but also significantly boost audience engagement through interactive and immersive experiences, driven by Adgebra.”

Rohit Bagad, Founder and CEO of Inuxu, added, “Our collaboration with Smartags marks a significant milestone in the DOOH industry. By integrating our advanced programmatic technology of Adgebra, we aim to offer brands a dynamic and versatile advertising solution that is both easy to use and highly effective. This partnership is a testament to our commitment to driving innovation and excellence in digital advertising.”

“We are excited about the potential of this partnership to redefine how brands engage with their audiences,” said Shashikant Anpat, VP of Products and Inventory at Inuxu. “With our sophisticated technology stack of Adgebra, we will deliver an unparalleled level of interaction and engagement, making DOOH campaigns more impactful and measurable through real-time analytics and user feedback mechanisms.”