Delhi: Sleepwell has created an ode to moms who lose their sleep in the pursuit of caring for their child and family, but do it all with a smile on their face. The campaign titled #SleepwellMoms narrates the story of the unsung efforts of mothers and ignorance of their sacrifice and resilience.
The campaign idea germinated from the findings of an Indian Sleep Disorders Association study that revealed that, Indian mothers get 1-2 hours less sleep per night compared to their non-parent counterparts. Another research from All India Institute of Medical Sciences found that sleep-deprived mothers experience a 20% decrease in cognitive function.
Sleepwell took to its social media platforms to spread awareness about these concerning statistics with creatives and questions to not just spread awareness but also question the gender biases.
Commenting on the campaign, Nilesh Mazumdar, Chief Executive Officer at Sheela Foam, said, “With #SleeplessMoms, we really urge everyone to take an empathetic look at the sleep deficit of mothers around us. With this campaign we aim to start conversations in families around the importance of sound sleep for everyone. Sleepwell aims to go beyond being the top mattress brand in India and help promote empathy for our near and dear ones."
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