Schwarzkopf Professional launches IGORA Zero Amm

Delhi: Schwarzkopf Professional has launched IGORA Zero Amm, an ammonia-free hair color. The product features Mira Kapoor as the hair muse. 

“We're thrilled to unveil IGORA Zero Amm, setting a new standard in ammonia-free hair color," said Melissa Hughe, Technical Head, Schwarzkopf Professional. “With Kapoor as our hair muse, we aimed to create a look that embodies her elegant style while prioritising the integrity of hair. IGORA Zero Amm not only delivers intense and long-lasting color but also ensures a comfortable salon experience with its pleasant, odor-free formulation. Now, you can ask for stunning hair looks that prioritize the health and well-being of your hair, ensuring intense results without compromise.”

Kapoor said, "I'm thrilled to be the face of IGORA Zero Amm in India! I love how rich my hair color looks and how nourished my hair feels. I can change up my look whenever I want without having to compromise on the health or quality of my hair. Schwarzkopf Professional has always been my trusted choice for hair color, blending a legacy of innovation with results I can count on. IGORA Zero Amm perfectly aligns with everything I stand for—empowerment, confidence, and sustainability.”