Rapido partners with PubMatic for enhanced advertiser engagement across its user base

New Delhi: Rapido announced its partnership with PubMatic. This collaboration will enable advertisers on the PubMatic platform to directly engage with Rapido’s young, digitally savvy user base of more than 11 crores. 

Rapido's partnership with PubMatic taps into customer macroeconomic trends- including the rise of women in the workplace and mobile first Gen Z audiences. 

Speaking on this eventful collaboration, Vivek Vashishta, Director, New Initiatives, Rapido, said, ‘We look forward to augmenting our programmatic advertising offering through our  partnership with PubMatic. We believe that a combination of our contextual inventory, intent driven audience and PubMatic's advanced programmatic technology, will enable advertisers to drive value driven campaigns.  Through this partnership, we are poised to create meaningful connections between brands and consumers, driving mutual value and fostering long-term success in the digital advertising landscape.” 

Amit Yadav, Country Manager, South Asia, PubMatic, commented “We are excited to partner with Rapido to provide our advertisers with access to Rapido’s highly engaged and diverse user base. As advertisers increasingly look to leverage commerce platforms and data for advertising, this partnership allows them to tailor their campaigns to effectively reach their target demographics. Our partnership with Rapido aligns with, and reinforces, our commitment to empowering advertisers, publishers and commerce players with the tools they need to succeed in today’s digital landscape.”