PVR Inox launches second edition of its ‘Passport’ across India

Delhi: PVR Inox, India’s multiplex chain, has launched the second edition of its monthly cinema subscription service, Passport, redesigned based on valuable consumer feedback. This iteration of Passport, which is now available across the country, including the South Indian states, aims to be more user-friendly.

Commencing from March 18, subscribers will have access to watching movies at an affordable price. From Mondays to Thursdays, subscribers can watch up to 4 movies per month for Rs. 349/-. Subscribers have the option to purchase and redeem tickets for someone else through Passport. If subscribers wish to watch movies on recliners, or in premium and experiential formats, like IMAX, P[XL], ICE, ScreenX, MX4D or 4DX, they can pay an additional fee of Rs. 150 over and above the Passport coupon. However, this feature would not be available in South Indian markets. 

Expressing his excitement about the launch of PVR Inox Passport 2.0, Gautam Dutta, Co-CEO of PVR Inox, said, “While our first edition of the PVR Inox Passport was met with much love and appreciation from moviegoers, there was a lot of meaningful feedback from users on how we could make it better, and add to Passport’s capability to revolutionize cinema going in the country. We can now proudly claim to have curated a refreshed version, which is absolutely consumer friendly, overcomes the challenge of price-friction, and would allow us to truly transform the cinema going habits in our country. While allowing audiences to explore more content from more genres, a proposition like this also holds potential to bring in more audiences for movies, big or small.”

Dutta also added, “This time, PVR Inox Passport will be available in the southern states as well, making it truly pan-India. We have already received a lot of love and an overwhelming response, with impressive pre-registrations for PVR Inox Passport. We look forward to seeing you all more frequently at the movies.”