Puretech Digital and Genesis Advertising merge

New Delhi: Puretech Digital and Genesis Advertising have announced a merger. 

Genesis Advertising is one of Eastern India’s oldest and largest brand communications networks. 

With a combined team of 450 professionals across Mumbai and Kolkata, the merged entity will offer full-funnel solutions — from brand to bottom line, from full funnel media to micro-moments.

The newly formed network will deliver services, encompassing

• Brand & Creative: Strategy, campaigns, TV, print, films
  
  
• Performance & Media: Search, social, programmatic, marketplace, media buying
  
  
• Events & Activations: Flagship events, mass media, regional, BTL, grassroots campaigns
  
  
• Content & Influencer: Always-on storytelling, creators, influencer ecosystem, social and ORM
  
  
• Organic Growth: SEO, lifecycle, WhatsApp/email
  
  
• Martech & Analytics: GA4, CRM dashboards, CRO, automation
  
  

The network already serves over 120 brands.