Pepperfry aims to ‘make homes as fashionable as you’ with ‘Fashion For Home’

Delhi: Pepperfry, India’s e-commerce furniture and home decor company, has launched a new campaign, ‘Fashion for Home.’ This campaign aims to intertwine personal fashion with home décor by drawing parallels between the two. 

At its core, the campaign aims to emphasise the notion that just as individuals curate and style their wardrobes, the same level of attention and creativity can be applied to furnishing and decorating their living spaces. In essence, accessories are to a person’s wardrobe what decor is to a home.

To appeal to a fashion-forward audience, Pepperfry has teamed up with the fashion brand ‘StyleMati’ as their apparel partner. The campaign visuals showcase models wearing StyleMati clothing, set against the backdrop of decorated Pepperfry homes. This collaboration aims to be a testament to 'Making homes as fashionable as you'.

Speaking about the new campaign, Archana K., Lead, Brand Marketing at Pepperfry, said, “We are thrilled to introduce our new campaign, 'Fashion for Home,' which calls on all fashionistas to style their homes as meticulously as they style themselves. At Pepperfry, we strongly believe that one's home should mirror their personal style as much as their wardrobe does. With 'Fashion for Home,' we aim to inspire individuals to do just that and view their living spaces as an extension of their identity.”

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