Patrika Wellness partners with Almond Branding to launch Guud

Delhi: Patrika Wellness has introduced Guud, a brand focused on promoting healthier lifestyles through its offerings in the Food and Beverage sectors. 

To create the brand Guud, Patrika Wellness partnered with Almond Branding, a strategic branding and design agency. 

The debut product line from Guud aims to address the issue of white sugar consumption by offering a range of value-added sugars. This move aims to simplify healthy living and cater to individuals seeking to improve their health without rigorous gym routines or strict diets.

The logo identity and design language of Guud aim to reflect the brand's simplicity, combining a typeface and a yoga-inspired human element in the letter G. The brand colours, blue and yellow, represent the science and innovation driving force behind Guud and the brighter, healthier side of life, respectively.

Ashok Arora, Senior Vice- President of the Group, said, "We are thrilled to announce our entry into the health and wellness industry. We aim to transform the way India and the world consumes by driving better health choices through an array of offerings in the Food and Beverage segments. Our vision is to become a leading wellness company with a significant presence in both India and international markets in the coming years."

Shashwat Das, Founder, Almond Branding, said, "We are delighted to collaborate with Patrika Wellness in creating their new brand, Guud. Our goal was to simplify healthy living and make it more accessible to the health-conscious fence sitters. The core of the brand Guud lies in its simplicity, which is reflected in the logo identity and design language. Yet another health and wellness brand in our kitty that truly makes a mark in the category.”