Nick India launches kid-friendly ‘Stick with Nick’ campaign

Delhi: Nick India has launched the 'Stick with Nick' campaign.

Anu Sikka, Business Head - Kids TV Network Viacom18, stated, “Nick is dedicated to creativity and great content, making it the top choice for millions of kids and families. Our brand's wide reach and appeal make it a favourite not only among kids but also for partners looking to connect with young audiences. This new campaign aims to give kids an amazing experience with their favourite Nick toons in unique ways. It's a clear example of our commitment to bringing joy and excitement to kids’ lives while offering a valuable platform for brands.”

The ‘Stick with Nick’ campaign is live on-air with a watch and win contest, where kids will get a chance to win exciting specially curated gifts. Centerfruit is the presenting partner, powered by partner is Camel and associate partners are Catch and MamyPoko Pants.

Commenting on the association, Gunjan Khetan, Marketing Director, Perfetti Van Melle India, said, “Centerfruit is excited to partner with Nick for the ‘Stick with Nick’ campaign. Nick’s extensive reach and universal appeal align wonderfully with Centerfruit’s vibrant and playful brand ethos. This collaboration contributes to our pursuit of bringing joy and excitement to our consumers. Together, we aim to create memorable moments for children across India.”
Talking about the collaboration, Rishi Kakar, Chief Strategy and Marketing Officer, Kokuyo Camlin, said, “Camel is excited to join forces with Nick for the Stick with Nick campaign. We look forward to a successful collaboration that enriches the lives of kids and families alike.”

Strategic partnerships to give kids an on-ground experience include an association with MyFroyoLand, where Nick has curated an exclusive "Nick Specials" menu featuring flavors like Nick Chikoo Bunty Chocolate Chip Cookie Dough and Nick Motu Patlu Cotton Candy. 

Additionally, a collaboration with Birdy's introduces limited edition cake flavors such as Nick Chikoo Bunty New York Cake and Nick Motu Patlu Dutch Truffle Cake, available across food delivery platforms and Mumbai stores.