Delhi: Motilal Oswal Financial Services, a financial services company, has announced its exclusive acquisition of the Station Branding Rights of Malad West Metro Station, Mumbai.
MOFSL is presented the naming rights for Malad West Metro station by the Mumbai Metro Rail Corporation (MMRC). Motilal Oswal Malad (West) will feature the brand's name and showcase content.
This includes branding space inside the station, visibility of brand through metro train wrap, mention in train announcements and station maps, in addition to pre-fixing of brand name across the station.
Motilal Oswal, Group MD and CEO of Motilal Oswal Financial Services, expressed his excitement, stating, "Our acquisition of the station branding rights for Malad West Metro Station marks a significant milestone for us. With our expanding office footprint in Malad, including offices in Palm Spring, Interface 7, and Interface 11, accommodating over 4000 employees, we are deeply rooted in this thriving community."
Commenting on this first such association, Ajay Menon, MD and CEO of Broking and Distribution, Motilal Oswal Financial Services, remarked, "Our partnership with Malad West Metro Station not only reinforces our strong ties with the local community but also improves our visibility to the Metro train travellers. Through our station branding efforts, we are dedicated to fostering financial literacy and empowering investors with research-backed insights, enabling informed investment decisions among the masses.”
Sandeep Walunj, Chief Marketing Officer, Motilal Oswal Financial Services, said, “Motilal Oswal's 25- year legacy in Malad has been integral to both our community and our business growth. Our strategic branding initiative at the Malad metro station is a tribute to the vibrant spirit of Malad and its people, reinforcing our deep-rooted connection and commitment to the area. This effort not only honors our shared history but also underscores our continued dedication to serving and celebrating the community that has been pivotal to our success.”