McCann Worldgroup bags creative account of Ferrero’s Kinder, Tic Tac

New Delhi: Ferrero has selected McCann Worldgroup to manage its creative account for Kinder and Tic Tac in the Middle East, Africa, Asia-Pacific, and Europe. 

McCann also secured all Ferrero brands in Mexico following a competitive nine-month pitch. 

This consolidation aims to streamline Ferrero’s global agency portfolio and enhance digital initiatives. New projects will start in September 2024. 

Last year, Ferrero's global media account, valued at $967.8 million, was awarded to Dentsu, Publicis Groupe, and WPP.