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New Delhi: India brought home 11 awards, including four Graphite Pencils and seven Wood Pencils, at the D&AD Awards 2025 held on Thursday in London.
McCann Worldgroup India led the tally with four wins, comprising one Graphite Pencil and three Wood Pencils. The agency’s “Fit My Feet” campaign for Buckaroo secured one Graphite and two Wood Pencils, while the third Wood Pencil was awarded to the “Dabba Savings Account” campaign for ESAF Small Finance Bank.
Ogilvy India earned a Graphite Pencil in the Creator Content category for its work titled “Handwash Legend” for ITC.
The agency also picked up two Wood Pencils for its campaigns “Erase Valentine's Day” for Mondelez and “Eye Test Menu” for Titan Company.
Early Man Film’s campaign “Jindal Steel – The Steel of India” won accolades from the D&AD jury, securing both a Graphite and a Wood Pencil.
India’s fourth and final Graphite Pencil went to Subhajit Mukherjee for his campaign “Har Ghar Mein Star – Lovlina Borgohain” for Star Cement.
Studio Eeksaurus added to India’s tally with a Wood Pencil for its film “Desi Oon” for the Centre for Pastoralism.
India's 11 Pencil wins came from a total of 24 shortlisted entries.
Full list of Indian winners:
| Category | Sub-category | Title | Brand | Entrant | Award |
| Editing | Short form | Jindal Steel - The steel of India | Jindal Steel and Power | Early Man Film | Wood Pencil |
| Health & Wellbeing | Product Design | Fit my feet | Buckaroo | McCann Worldgroup India | Wood Pencil |
| Health & Wellbeing | Innovation | Fit my feet | Buckaroo | McCann Worldgroup India | Wood Pencil |
| Impact | Design | Fit my feet | Buckaroo | McCann Worldgroup India | Graphite Pencil |
| Sound design & Use of music | Original Composition | Har Ghar Mein Star - Lovelina Borgohain | Star Cement | Subhajit Mukherjee | Graphite Pencil |
| Commerce | Cultural Experience | Dabba Savings Account | ESAF Small Finance Bank | McCann Worldgroup India | Wood Pencil |
| Digital Marketing | Tactical | Erase Valentine's Day | Mondelez | Ogilvy India | Wood Pencil |
| Cinematography | Short form | Jindal Steel - The steel of India | Jindal Steel and Power | Early Man Film | Graphite Pencil |
| Animation | Traditional | Desi Oon | Centre for Pastoralism | Studio Eeksaurus | Wood Pencil |
| Creator Content | Entertainment | Handwash Legend | ITC | Ogilvy India | Graphite Pencil |
| Experiential: Activation & Participation | Community Activations | Eye Test Menu | Titan Company | Ogilvy India Bengaluru | Wood Pencil |