LIA names 7 coaches from India for Creative LIAisons educational programme

The coaches from India are Swati Bhattacharya, Ashish Chakravarty, Birger Linke, Mukund Olety, Josy Paul, Umma Saini and Tista Sen

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Delhi: London International Awards has onboarded seven coaches from India for its Creative LIAisons educational programme. 

Entirely funded by LIA, the programme aims to develop, educate, inspire and nurture emerging talent from around the globe.

The coaches from India are: 

  1. Swati Bhattacharya, Former Creative Chairperson at FCB India, Gurugram
  2. Ashish Chakravarty, Executive Director / India Head of Creative at McCann Worldgroup, Mumbai
  3. Birger Linke, Executive Creative Director at VML, Mumbai
  4. Mukund Olety, Chief Creative Officer at VML, Mumbai
  5. Josy Paul, Chairperson / Chief Creative Officer of BBDO India, Mumbai
  6. Umma Saini, Chief Creative Officer at Schbang, Mumbai
  7. Tista Sen, Creative Brand Consultant, Mumbai

Beginning in May and continuing through November, approximately 200 mentees will begin their Creative LIAisons Virtual Coaching journey. As part of the program, each mentee will have three one-to-one bespoke coaching sessions with three different industry leaders from around the world.

“LIA is an institution and the program of mentoring young creative talent on the cusp of their careers is an extremely rewarding and fulfilling experience for both mentor and mentee. The industry as we know it is changing and its new technology new tools and the power of AI that dominates every conversation. But we excel at brand building and creative ideas that grow the business we handle and at the heart of advertising lies this truth. I am eager to share, imbibe and hope both sides get to take away something valuable and insightful. And yeah, make it fun,” stated Tista Sen.   

To be eligible for the program, mentees have to be currently working in the industry or a related business and be between the ages of 21 - 30 years old.

LIA does not directly select mentees. It leaves it up to companies and agency networks that support LIA to put forward candidates. Additionally, LIA collaborates with different Ad Clubs and Associations.