Levi’s onboards UM as global media agency

Delhi: According to reports in the media, Levi’s Jeans has recently consolidated its worldwide media account with UM. 

UM secured the global account, valued at approximately $142 million, as per spending data from 2023.

In September 2019, IPG Mediabrands agency was designated Levi’s media agency of record for the US, Canada, and Mexico following a review process. The previous incumbent was Omnicom Group’s OMD.

Last September, Levi’s appointed TBWA\Chiat\Day as its creative agency of record.

These agency changes coincide with the tenure of Kenny Mitchell, who was hired nearly one year ago to lead the Levi’s brand as global chief marketing officer.