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Effie Client of the Year - Nestle India Ltd
Mumbai: Leo India and Nestle India took the top honours at the Effie India Awards 2025, as The Advertising Club (TAC) marked the 25th edition of the marketing effectiveness awards in Mumbai.
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Nestle India Ltd was named Effie Client of the Year, while Leo India was awarded Effie Agency of the Year.
The Grand Effie went to McCann, Gurugram for Nestle India Ltd’s campaign ‘Maggi: Why save the best for the last?’.
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The awards were held at Taj Lands’ End, Mumbai. TAC said the event saw over 1,000 attendees from advertising, marketing, media, research, PR and communications.
The organisers said the 25th edition drew entries from 89 agencies. It added that campaigns are evaluated for strategy and measurable effectiveness by a mix of industry and academic experts.
“The core of our creative culture is ‘Impact a Billion’ - creating work that genuinely moves people and delivers real business outcomes. When that kind of impact is achieved, recognition follows. Being honoured at the Effie Awards reaffirms our belief that effectiveness and creativity are deeply intertwined. This win belongs to our teams who push for ideas that matter, and to our clients who share the ambition to create work that goes beyond visibility to deliver meaningful impact at scale.” Rajdeepak Das, CCO, Publicis Groupe - South Asia and Chairman, Leo - South Asia.
At Leo, effectiveness isn’t merely a metric; it’s core to the kind of creativity that can effect change, for people, communities, businesses and the planet. We are stoked to have won across some of our biggest brands tonight. To be consistently recognised as the best, globally, and now at our home ground, is both rewarding and inspiring. We’re grateful to our client partners for placing their trust in our ideas, and to our teams for relentlessly pushing the boundaries of excellence.” Amitesh Rao, CEO - South Asia, Leo, Publicis Health & Publicis Business.
Dheeraj Sinha, President, The Advertising Club, and CEO, McCann India, said the Effies have become a benchmark for results-driven creativity and business impact.
Mitrajit Bhattacharya, Chairperson, Effie India Awards, The Advertising Club, said the platform is seeing wider participation across networks and independent agencies, with effectiveness being treated as a key benchmark.
Pradeep Dwivedi, Co-chairperson, Effie India Awards, The Advertising Club, said this year’s work reflected a mix of creative ambition and outcome-led thinking.