Leica India onboards chef Ranveer Brar as ambassador

Delhi: Leica India,a cameras and sports optics brand,recently hosted an exclusive evening to introduce Chef Ranveer Brar as the new face of thebrand. 

The event also unveiled the Leica Q3 43, the latest in Leica’s distinguishedportfolio. Held at Taj Lands End in Bandra, Mumbai, on September 27, 2024,the eventbrought together a select gathering of personalities. 

The evening’s highlight was the introduction of Chef Ranveer Brar as Leica’s ambassador. Thebrand finds a natural synergy with the chef, whose creativity transcends the kitchen. Astoryteller through both food and photography, Brar’s partnership with Leica amplifies his visionto tell authentic visual stories while showcasing the brand’s premium offerings to Indianphotographers. 

Additionally, the brand’s newest camera, the Leica Q3 43 camera, was alsounveiled at the event. Names like Latika Nath, Ashraf Abbas, Amit Asher, LarissaD’sa, Siddharth Kerkar, and Sooni Taraporevala, were invited to experience Leica. 

Brar said, “One may not realise it, but culinary and visual arts share an intrinsic quality—both aremeans of telling stories and preserving the essence of one's experiences. Whether I am cookingor capturing photographs, my creative process is rooted in honesty and authenticity. And thesevalues are reflected in Leica as a brand. My journey with Leica is as old as my fascination withvisual storytelling. Its cameras allow me to capture images with remarkable authenticity andemotional depth. I am thrilled to partner with a brand that shares my creative vision!”

Sunil Kaul, Managing Director at Leica Camera Asia Pacific, added, “In a culturally richcountry like India, we wanted to connect with audiences through a language they know best -food and their favourite chef, Chef Ranveer Brar. His passion for food and love for Leica are inalignment as Chef Ranveer dedicates attention to detail in his creations as to his appreciation ofthe hand-crafted products manufactured by Leica. Ranveer’s appreciation for visual storytellingallows him to connect and inspire others through photography, making him the perfect newfamily member for Leica India. We are excited to partner with him and take a step further in ourcommitment to advancing the art of photography in the land of diversity.”

He added,“The launch of the Leica Q3 43 at the event marks another milestone in ourdedication to pushing boundaries and nurturing a global community of visual artists. With its43mm focal length, this camera captures moments just as the human eye sees them, preservingthe authenticity and emotion of each scene in the most natural and unadulterated way. We areexcited to see how this new innovation inspires the next generation of photographers to pushcreative boundaries and explore new ways of seeing the world.”

The brand’s foray into India was facilitated by FCE Lifestyle, which plays a pivotal role in managing Leica’s operations in India, with Manish Nichani serving as the Managing Director.