Laqshya Media Group executes OOH for The Roadster Life’s ‘Trends With Benefits’

Delhi: Laqshya Media Group, India's independent, comprehensive marketing communications group, executed the OOH campaign for The Roadster Life, a fashion and lifestyle brand available on Myntra. 

The campaign ‘Trends with Benefits’ featured brand ambassadors, stand-up comedian Zakir Khan and Bollywood actor Jacqueline Fernandez.

Laqshya Media Group created a display in Lucknow, along with many other innovations in multiple cities. A 60Ft x 30Ft billboard featured a custom mega cutout of Jacqueline Fernandez. The impact was amplified by extending the design down the supporting pole using 500 Sq Ft of real denim, meticulously crafted by master tailors and fabricators. 

This innovative approach aimed to blur the lines between traditional advertising and a three-dimensional fashion installation. Laqshya Media Group deployed hoardings across Rajasthan, Uttar Pradesh, and Bihar, 

Amarjeet Hudda, COO of Laqshya Media, said, “We are thrilled to have partnered with The Roadster Life Co. on this groundbreaking campaign. Our innovative OOH solutions effectively captured the brand's attention and drove significant sales growth.”