Karan Johar takes an anti-EORS stance for Myntra’s OOH

Delhi: Myntra has unveiled an Out-of-Home (OOH) campaign featuring filmmaker, Karan Johar, for the 20th edition of the End of Reason Sale (EORS). 

Placed in high-traffic locations across Delhi, Mumbai, and Bangalore, the campaign aims to highlight sharp deals on international brands on the platform during EORS offered by participating brands and sellers. 

The campaign takes an anti-EORS stance, with Johar at the forefront, urging shoppers to reconsider their decision to shop from Myntra’s 20th edition of EORS. The OOH campaign features statements such as "Focus on your start-up na,” "It's about inner beauty anyway,” "Itni garmi mein kapde kaun khareed ta hai?,” and "Hands off my spotlight.”