Jindal Steel and Power take over airports for "The Steel of India" OOH campaign

Delhi: Jindal Steel and Power (JSPL) launched its latest campaign, "The Steel of India," with extensive airport branding across India. 

As part of this initiative, a three-month-long campaign is being rolled out at Mumbai International Airport and Kolkata International Airport.

The airport campaign has been crafted to maintain visibility across both Mumbai and Kolkata airports. 

Oxygen Infotainment brought the "The Steel of India" campaign to life. 

Sabyasachi Bandyopadhyay, Managing Director of Jindal Steel and Power, shared his insights on the campaign, stating, "Our aim was to create something impactful for India. Beyond showcasing physical strength, we wanted to highlight steel in all its glory—capturing not just its tangible attributes but also what we truly stand for as a brand. The progress we've made as a nation made this the perfect moment to celebrate the steely resolve of all Indians."

Sumit Chadha, Airport Business Head, Times OOH, said, "'The Steel of India' is a landmark campaign designed to elevate the brand's presence and significance in the country. Airports, being premium destinations for advertising, perfectly complement the stature of the communication and the brand. JSPL has meticulously identified media formats that complement the 360-degree campaign, and we are delighted to be part of such a powerful initiative."