Intel to boAt: Flipkart unveils sponsors of 11th ‘The Big Billion Days’

Delhi: Flipkart has announced the sponsors of the annual shopping festival of India, The Big Billion Days. 

Samsung is the title sponsor, Intel is the technology sponsor, Acer, Aristocrat (part of VIP group), and Nothing are associate sponsors, and boAt is the vibe sponsor. 

The company believes that this year, The Big Billion Days has attracted advertiser interest, not only fromtraditional hardline categories like Electronics and Mobiles, but also witnessing a remarkablesurge from emerging sectors such as travel accessories, apparel, footwear, beauty, grooming,and food products. 

The company’s media brief remarked that Flipkart's 10th Big Billion Days set records, with over 1.4 billion customer visitsand a 2.5x increase in seller business. 

Celebrating this patronage, Sandeep Karwa, VP, Flipkart, said, “As the country prepares for the festive season, The Big Billion Days (TBBD) stand as a true celebration of Indian market , uniting customers, brands, and sellers to unlock unparalleled value through attractive offers and unique opportunities. It's more than just a sale—it's an experience that showcases the power and integrity of e-commerce in India. We are thrilled to have leading brands like Samsung, Intel, Acer, Aristocrat, Nothing, and boAt as lead partners for the 11th edition of TBBD. Our heartfelt thanks also go out to all the other brands and sellers who continue to trust Flipkart as their platform to connect with billions of customers across more than 19,000 pincodes in India.” 

Apurva Jani, Marketing Director, Intel India, said, “We are delighted to be the technologysponsor of Flipkart Big Billion Day Sale. As a leader in the AI PC space, Intel has consistently pushed the boundaries of innovation. Our latest offering, Intel Core Ultra is a game-changer.Core Ultra CPUs deliver outstanding performance, extended battery life, seamless applicationcompatibility, and enhanced security—all while harnessing the full potential of AI hardwarethrough our robust software enablement. This is more than just an upgrade; it’s a transformativestep forward for the future of computing. Flipkart and Intel coming together gives us anopportunity to connect with billions of Indians and offer the best and the latest Intel Core Ultra AIPCs.”

Sudhir Goel, Chief Business Officer, Acer India, said, "We are excited to partner with Flipkartas the Associate Sponsor for the 11th edition of The Big Billion Days 2024. There is no better partner than Flipkart to reach millions of customers and showcase our commitment to deliveringinnovative, high-performance laptops that meet the evolving needs of today’s consumers. Asone of the most trusted names in technology, we pride ourselves on offering products thatcombine cutting-edge design, reliability, and exceptional user experiences. Teaming up withFlipkart aligns perfectly with our vision of making top-tier technology accessible to everyone,and we look forward to a dynamic partnership that will elevate both our brand and customerengagement to new heights.”

Neetu Kashiramka, Managing Director, VIP Industries, said, “The VIP group is delighted tobe the Associate sponsor of the Big Billion Days 2024. We are the first ever Lifestyle brand tosponsor the event, and it is an indication of our strong relationship with Flipkart. It has been anincredible effort from both teams to make this happen.With this association we look forward to taking Aristocrat's brand heritage to the entire universeof Flipkart customers and deliver the best value that our brand offers!”

Carl Pei, CEO, Nothing, said, "Flipkart has been a close partner since Nothing's launch inIndia, playing a key role in helping us become the country’s fastest-growing smartphone brand. The BBD sale, India’s largest shopping festival, presents a fantastic opportunity for us to partnerwith Flipkart to surprise and delight our users. It’s a great chance for more people to experienceour best-selling products, including the CMF Phone 1 and Phone (2a) Series."

Sameer Mehta, Co-founder and CEO of boAt, said, "boAt is thrilled to once again join forceswith Flipkart, our esteemed long-standing partner, as the official Vibe sponsor for this year's BigBillion Day (TBBD) festival sale. This event stands out as one of the most significant sales of theyear, renowned for its incredible offers and the unparalleled excitement it generates. At boAt, weare powered by innovation, and our collaboration with Flipkart during TBBD showcases ourcommitment to bringing cutting-edge audio wearable products to the forefront. The Big BillionDays is a driving force for incremental growth across the entire ecosystem, and we're proud tobe part of this transformative experience. Together with Flipkart, we look forward to delivering anunforgettable shopping celebration!"