India bags a gold Young Lion at Cannes 2024

New Delhi: Following seven competitions over four days, the Cannes Lions International Festival for Creativity has announced its 2024 Young Lions winners.

India bagged the gold for the Marketers Young Lion, sponsored by Pantone. Jio Platforms won the gold for its campaign ‘I Do Give A F***.’

This year’s competition saw Kazakhstan and Uzbekistan being awarded for the first time. Mexico, Portugal and South Korea were also awarded. 

India winner: 

Marketers by Pantone: Gold

I Do Give A F***

Praptee Sharma, Manager - Product Marketing, Jio Platforms, India

Roshni Govind Iyengar, Manager - Strategic Initiatives, Jio Platforms, India

Full list of Young Lions Competition winners 

Design, sponsored by Monotype:

This year, the Young Lions were briefed to create a visual identity that raises awareness for the less well-known filmmaker Billy Wilder, by Museu da Imagem e do Som.

Gold

Billy Wilder - The Man Behind The Picture

Billy Nhiwatiwa, Designer, Jones Knowles Ritchie, UK

Ethan Brown, Designer, Studio Sutherl&, UK

Silver

Through the Lens of Billy Wilder

Amber Redmond, Graphic Designer, Slater Design, Ireland

Paddy Collins, Motion Designer, Slater Design, Ireland

Bronze

Billy Wilder - The Director that We Don’t See

Farrukh Murodov Senior Art Director, Paradigma Studio, Uzbekistan

Malikabonu Murodova, Copywriter, Paradigma Studio, Uzbekistan

Digital:

Participants were challenged to create a campaign to bring more people into the movement for climate justice by Project Dandelion.

Gold

Ice Breaking Moves

Roberto Concha Rodríguez, Senior Copywriter, GUT Mexico City, Mexico

Alejandra Margain, Strategy Director, GUT Mexico City, Mexico

Silver

WORDS ON THE WIND

Yermakova Adelya, Copywriter, SEED, Kazakhstan

Zharkynbek Murad, Designer, Freedom Bank, Kazakhstan

Bronze

Pass Your Guilt

João Chicau, Copywriter, VML, Portugal

Tomás Almeida, Art Director, Akt Creative, Portugal

Film:

The brief for this year’s Film competition focused on redefining what it means to be a successful man today to attempt to eliminate harmful stereotypes in advertising. The Unstereotype Alliance asked competitors to create a compelling film to address this and inspire young men.

Gold

Man in the Mirror

Matt Nicholas, Senior Creative, VCCP Group LLP, UK

Graham Roberts, Filmmaker, Motion Picture Solutions, UK

Silver

Successful Generation

Inna Tabachenko, Copywriter, BBDO Berlin GMBH, Germany

Lisa Glonti, Art Director, BBDO Berlin GMBH, Germany

Bronze

World Record

Marita Kavelashvili, Creative Director, BOBA Production, Georgia

Ana Tediashvili, Creative Director, BOBA Production, Georgia

Media:

This year’s brief was delivered by the Unstereotype Alliance, which asked competitors to curate a powerful media strategy that reaches young men and presents a more diverse, contemporary understanding of success for them.

Gold

Who is the successful man?

Jiayu Cao, Business Development Manager, Havas Creative China, Mainland China

Linghui Dai, Senior Copywriter, Havas Creative China, Mainland China

Silver

#SpreadSpoiledGuys

Seri Morikawa, Copywriter, Hakuhodo Inc, Japan

Hinako Kawai, Designer, Hakuhodo Inc, Japan

Bronze

#Sidekick: New Face of Success

Sujin Lim, Art Director, Cheil Worldwide, South Korea

Tae-yul Ko, Art Director, Cheil Worldwide, South Korea

Marketers, sponsored by Pantone:

This year the brief was set by the World Bank’s International Development Association (IDA), which asked competitors to recruit young people, entrepreneurs, influencers and civil society groups to champion and advocate for the IDA, to create greater awareness for their work.

Gold

I Do Give A F***

Praptee Sharma, Manager - Product Marketing, Jio Platforms, India

Roshni Govind Iyengar, Manager - Strategic Initiatives, Jio Platforms, India

Silver

What Would Ida Do?

Gemma Albin, Senior Manager - Global Influencer Strategy, The LEGO Group, UK

Charlotte Rubesa, Senior Communications Strategist, The LEGO Group, UK

Bronze

Taste Today, Change Tomorrow

Maria del Mar Ventura Marí, Brand Manager, GBFoods, Spain

Sònia Bellés Fernandez, Brand Manager Junior, GBFoods, Spain

PR:

The PR brief was supplied by Jood Kitchen. Jood Kitchen asked Young Lions competitors for a strong PR idea to raise awareness of the benefits of Jood Kitchen, so it can become more independent and financially self-sufficient in the long term.

Gold

Lunch (Tax) Break

Ginola Tan, Copywriter, GOVT Singapore, Singapore

Tan Yuan Ling, Art Director, GOVT Singapore, Singapore

Silver

The Homeless Chef’s Table

Diogo Brandao, Art Director, HeimatTBWA, Germany

Timo Zwiesigk, Copywriter, HeimatTBWA, Germany

Bronze

One Plate Society

Lana Bachaliashvili, Account Manager, Leavingstone, Georgia

Nino Totladze, Account Manager, Leavingstone, Georgia

Print:

This year’s brief was provided by the Unstereotype Alliance and challenged competitors to redefine current entrenched narratives and present a more diverse, contemporary understanding of success for men and develop a print idea that raises awareness of this.

Gold

Man’s Greatest Fan

Ana Cornejo, Graphic Designer, Paradise DDB, Ecuador

María Paula Mera Vélez, Strategic Planning Leader, Paradais DDB, Ecuador

Silver

The Direction to Success

Rony Saavedra, Art Director, Mediamonks, Colombia

Alejandro Orjuela, Copywriter, DAVID, Colombia

Bronze

The Toxic Feed

Alexandre Thiebaut, Creative Copywriter, Publicis Conseil, France

Robin Schneider, Art Director, Publicis Conseil, France

The Young Lions competitions, which are sponsored by Adobe, are at the heart of the Cannes Lions School. All of the entries have been judged by members of the Cannes Lions Juries live in Cannes, and the Gold, Silver and Bronze winners have now been announced.

The News Movement is the official media partner of Young Lions. 

Simon Cook, CEO, Lions, said, “The Young Lions Competitions are a unique opportunity for the next generation of talent to gain first-hand industry experience and we’re excited to announce this year’s winners. It’s inspiring to see new countries enter and win. This year saw Kazakhstan take home a Silver in the Digital competition and Uzbekistan win a Bronze in Design. The competition brings together an incredible cohort, whose stories have been amplified by our official Young Lions media partner, The News Movement. Congratulations to all the 2024 winners, and to all the competitors who rose to the challenge.”

Lotte Jones, Chief Commercial Officer, The News Movement, added, “Spotlighting the brilliant agency leaders of tomorrow becomes more important every year, and we are thrilled to celebrate the 2024 Young Lions winners. This year's competition was a remarkable display of creativity and ingenuity, with teams delivering truly innovative responses to the briefs.

We are very proud to be the official media partner for the competition, helping to showcase talented creators and inspire others aspiring to forge a similar path. It was a privilege to share their journeys through our video content, offering a behind-the-scenes glimpse into the competition and the remarkable individuals who make it all possible.”