IAA fights voter apathy with ‘apolitical’ campaign

Delhi: The International Advertising Association (IAA), India Chapter, has created a campaign to fight possible voter apathy, and urge people to go out and vote for what is important to them.

Avinash Pandey, IAA India Chapter President, said " As the general elections enter the critical last phase, the IAA has created a special campaign to motivate people in urban centres to go out and exercise their franchise. The campaign is completely apolitical and only takes the side of the Indian voter."