Hero MotoCorp initiates Rs 250 crore pitch for media duties

New Delhi: Hero MotoCorp, the Indian multinational motorcycle and scooter manufacturer, has launched a multi-agency pitch for its media mandate.

Multiple sources have confirmed this development to BestMediaInfo.com.

The account size is estimated to be around Rs 250 crore. Publicis Media, the current agency handling the mandate since 2019, initially won the account with a reported size of approximately Rs 600 crore. 

Publicis Media introduced ‘Team Hero MotoCorp’ (Team HMC) as a bespoke platform to manage the account, according to previous reports.

In 2022, Dentsu India secured the media mandate for Hero MotoCorp’s emerging mobility brand Vida, covering the brand's global full-funnel marketing, including performance and digital marketing.

Before Publicis Media, GroupM managed the media mandate for Hero MotoCorp.