GroupM consolidates its content, entertainment and sports verticals

New Delhi: GroupM, WPP’s media investment group, announced that it  will consolidate its Content, Sports, and Entertainment offerings to  create GroupM Content and Sport. 

The combined offering will be led by Vinit Karnik who has been elevated to a new role  as Managing Director of Content, Entertainment, and Sports for GroupM India. 

Karnik will be supported by Ajay Mehta, who previously led Content for Mindshare, and  Subhamoy Das who will lead the Content and Sports verticals respectively. 

Prasanth Kumar, CEO - GroupM South Asia, said, “As we are witnessing the interplay  and evolution of media ecosystems, this step enables us to build a simple and uniquely  compelling capability that allows our clients to combine the best ideas, properties, and  partnerships and align their brand objectives with consumer passions and interests.  With Vinit’s leadership and the strong support of our entertainment, content, and  sports teams, we are building a content powerhouse.” 

Karnik, Managing Director - Content and Sports, GroupM India, said, “The  integration of Content, Entertainment, and Sports allows us to create holistic  experiences that will take our clients’ brands to new levels of relevance and consumer  engagement.

Our focus will be on harnessing advanced analytics, with data-driven  strategies, innovative content creation, and strategic partnerships to drive  engagement and brand value in culturally impactful ways.”