Delhi: Goafest has entered into a strategic partnership with D&AD to curate skill development masterclasses at the festival’s 17th edition, in Mumbai.
The three skill development Masterclasses curated for Goafest 2024 aims to offer attendees an opportunity to delve into the realm of creativity, inspiration, and strategic insight. Crafted around the central theme of 'The Age of Adaptability', each of the Masterclasses aim to equip participants with strategies and ideas.
The first Masterclass, ‘Trend Immersion Workshop’ aims to help attendees identify emerging trends and differentiate them from fads. Titled ‘Unlock Award Winning Ideas’, the second workshop aims to unpack insights on the making of inspiring and impactful award-winning work and campaigns including wins from D&AD Pencil. The third Masterclass, ‘Unpacking Brand Iconicity’ is an interactive session that aims to explore ways brands are using the elements of their identity and provides tips for getting to the heart of a brand.
Speaking on the collaboration, Jaideep Gandhi, Chairperson of Goafest 2024, said, "At Goafest, our vision has always been to push boundaries and redefine the standards of creativity. This partnership with D&AD is a testament to our dedication to providing unparalleled learning opportunities and empowering attendees with skills and ideas that will shape the future of the creative industry."
Jo Jackson, CEO of D&AD, said, "We are thrilled to bring our D&AD Masterclasses to Goafest 2024 to celebrate and advance creative excellence. We have shared goals to foster diverse talent, drive innovation, and propel the creative industry forward to shape the future leaders of our industry.”
Goafest 2024 is scheduled to take place from May 29-31 at Westin Powai, Mumbai.