Gatorade’s Turf Finder unveils new turf in Gurugram

Delhi: Gatorade, PepsiCo India’s hydration brand, brought its Turf Finder initiative to Gurugram with the unveiling of its latest turf at the Mini Secretariat Parking with the support of the Gurugram Administration. 

The event was graced by Gurugram Deputy Commissioner Nishant Kumar Yadav, who came to support the initiative and play cricket with the citizens of Gurugram. 

This follows the launch of Delhi's second turf in Chandni Chowk in April.

The initiative was introduced in February this year with the debut of its first turf in Mumbai.

Utilising Google Maps data, Gatorade aims to tackle the shortage of recreational areas in Indian cities. 

Commenting on the occasion, Nishant Kumar Yadav, Deputy Commissioner, Gurugram, said, “We are delighted to partner with a brand like Gatorade that is dedicated to promoting sports and physical activity among our youth. In today’s fast-paced world, embracing an active lifestyle is vital. Initiatives like these provide much-needed spaces for our young people to engage in and enjoy sports, helping to balance the demands of modern urban life.”

Speaking on the initiative, Ankit Agarwal, Associate Director, Energy and Hydration, PepsiCo India, said, “Gatorade has consistently championed the importance of fitness and an active lifestyle as integral components of well-being. However, in today's fast-paced and chaotic society, finding both time and a suitable space for physical activity poses a significant challenge. We firmly believe that this initiative will make sport accessible to a lot more people, thereby cultivating a healthier lifestyle. By providing convenient and inviting spaces for play, we hope to inspire communities to embrace the intrinsic value of staying active amidst the demands of modern life.”

Adding further, Rajdeepak Das, CCO, Publicis Groupe – South Asia and Chairman, Leo Burnett - South Asia, said, “This is a true HumanKind idea where we are using technology to find solutions for modern day problems. Our cities are temporal in nature, they behave different by day and different by night. We have validated this spirit and used historic Google Maps data to find empty spaces at specific times which can be made into a turf. The most exciting part is that this campaign can be scaled across the country and not only promote an active lifestyle but also make a cultural impact in communities making sport an equaliser.”