Freedom Rice Bran Oil urges to act today with QR code enabled print ad

Delhi: Gemini Edibles and Fats India introduced a tech-enabled print advertising campaign for Freedom Rice Bran Oil, titled 'ACT TODAY'. 

The campaign features a print advertisement with a QR code that, when scanned with a smartphone, brings static image to life with a video message about the benefits of using Freedom Rice Bran Oil, the 'Cholesterol Ki Safai ka Specialist.’ 

The message ends with a call to action button which connects to Freedom Healthy Cooking Oils Website, where consumers can enter the pin code and directly purchase the Freedom Healthy cooking oils through the quick commerce portals serving in the neighbourhood.

P. Chandrashekhara Reddy, Senior Vice-President of Sales and Marketing, Gemini Edibles and Fats India, stated, “We at Freedom Healthy Cooking Oils explore innovative ways to reach our customers and engage with them. Our latest print advertisement on Freedom Rice Bran Oil is Cholesterol Ki Safai ka specialist that leverages technology to enable customers to view the video information about the product and its benefits. We hope this innovative advertisement helps people to ACT TODAY and incorporate Freedom Rice Bran Oil for daily cooking.”

Chetan Pimpalkhute, GM Marketing, Gemini Edibles and Fats India, added, “We always explore innovative ways for better customer experiences and engagement. In the latest advertisement for Freedom Rice Bran Oil, we use technology to make a static print advertisement speak with the consumers and explain the benefits of using Rice Bran Oil for daily cooking for ‘Cholesterol Ki Safai’.  The QR code integration allows consumers to instantly connect with the Freedom Rice Bran Oil, explore the product benefits, access exclusive promotions and place online order for the brand.  This innovative approach marks a significant step forward in how consumers connect with Freedom Rice Bran Oil. We are delighted at the response to this disruptive advertisement and the social media buzz created through this innovation.”