Finolex Cables lights up OOH to highlight ‘No Stress. Finolex’

Delhi: Finolex Cables launched a 360-degree Out-of-Home (OOH) campaign as part of its ongoing "No Stress. Finolex.” initiative.  This outdoor campaign is designed to emphasise innovation and reliability and is strategically located across multiple cities.

This approach is set to leverage various marketing channels such as TV, OTT, digital media, PR, radio, and OOH (Out-of-Home)  to ensure maximum reach and impact, driving brand awareness, engagement, and memorability.

Out of the many creatives, one of the hoardings features a live fan symbolically giving air to the Bollywood star, Kiara Advani. It has already gone viral in Pune with a local Instagram page garnering over 2.6 million impressions. Another hoarding showcases Finolex Cables' FR House wire alongside their brand ambassador, Bollywood actor Karthik Aaryan.

The skyline in this display is showcased using neon lights, aimed at highlighting the company's expertise in delivering electrical solutions.

Amit Mathur, President of Sales and Marketing, stated, "These standout hoardings are more than just advertising spaces; they're testaments to our commitment to creativity and excellence. In an era where consumer attention is at a premium, these hoardings offer a unique opportunity to connect with our audience in a meaningful way, cutting through the clutter and leaving a lasting impression."