/bmi/media/media_files/2024/11/11/3YJHW9KiHCQ6iWklQrtA.jpg)
/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
/bmi/media/member_avatars/bmi-visual.jpg )
Follow Us/bmi/media/media_files/nmOaMlpnxl2iShl8swg4.jpg)
Delhi: The 24th edition of the Emvies, celebrating media campaigns by media agencies concluded on Friday, March 22, 2024 at the Jio World Convention Centre in Mumbai.
Wavemaker India with 665 points was recognised as ‘The Best Media Agency of the Year’ and Mondelez India Foods with 440 points was declared as ‘The Best Media Client of the Year’.
Wavemaker India also bagged the Grand Emvie for Mondelez India Foods’ Cadbury Celebrations - Cadbury #MyBirthdaySong in the category Best Media Innovation: Best Use of AI for a Media Solution.
Mindshare with 460 points stood second and EssenceMediacom with 325 points stood third.
The Emview for Diversity Equality & Inclusion (DE&I) was awarded to Mindshare for Dove’s Stop The Beauty Test. The Young EMVIE of The Year was awarded to Mindshare’s Rowena Rodrigues for Dove - Crafting Cannes-worthy Brilliance.
This year, there was a Grand Emvie winner along with 44 Gold, 68 Silver and 88 Bronze winners.
Altogether, 35 agencies submitted a record-breaking 1892 entries, of which 471 entries were shortlisted.
The awards were powered by TV9 Network, co-powered by The Times of India, in association with UltraTech Cement, and category sponsors Craving Digital, Celebrity Cricket League (CCL), and South Indian International Movie Awards (SIIMA).
Rana Barua, Group CEO of Havas India, South East, and North Asia, and President of The Advertising Club, said, “The calibre of work showcased at the EMVIE this year was truly phenomenal. Standing out in their unique ways, each entry exemplified the exceptional quality of work our industry professionals consistently maintain, reaching global standards. We are delighted to celebrate these winners, whose creativity and strategic brilliance set a new standard for excellence. A heartfelt congratulations to all the winners for raising the bar in the media industry!”
Punitha Arumugam, Chairperson, Emvies Committee said, “The work submitted for EMVIEs continues to astound us. Each year, the innovative and ingenious campaigns elevate the industry's brilliance to new heights. A huge congratulations to this year's winners! The quality of work witnessed sets a remarkable standard in the media industry, and we are thrilled to see where the continuing work takes the industry next.”
See the full winners list:
|
EMVIE 2024 RESULTS |
|
|
|||||
|
|
|
|
|
|
|
|
|
|
S. No. |
Company Name |
Brand |
Entry Title |
Client Company |
Metal |
|
|
|
01. Best Media Strategy - Consumer Products - Cosmetics, toiletries, personal hygiene |
|
|
|||||
|
1 |
Wavemaker India |
Colgate Visible White O2 |
#SmileOutLoud |
Colgate Palmolive India Ltd. |
Gold |
|
|
|
2 |
Mindshare |
Dove |
Breaking Beauty Barriers: Dove's Triumph in Scaling the 'Stop the Beauty Test' Campaign through Innovative Strategies |
Hindustan Unilever Limited |
Silver |
|
|
|
|
|
|
|
|
|
|
|
|
02. Best Media Strategy - Consumer Products - Beverages and drinks |
|
|
|||||
|
1 |
Rapport |
Taj Mahal |
Taj Mahal “Megh Santoor” |
Hindustan Unilever Limited |
Gold |
|
|
|
2 |
Mindshare |
Horlicks Diabetes Plus |
Horlicks Diabetes Plus - Nourishing a Healthier Tomorrow |
Hindustan Unilever Limited |
Gold |
|
|
|
3 |
EssenceMediacom |
Coca-Cola |
Coke Studio: Apna Sunao |
Coca-Cola India |
Silver |
|
|
|
4 |
EssenceMediacom |
Sprite |
Sprite: Hasi Ke Bulbule |
Coca-Cola India |
Bronze |
|
|
|
5 |
Wavemaker India |
Bisleri Water |
Most Trusted Brand to the Most Used Brand |
BISLERI INTERNATIONAL PVT. LTD. |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
03. Best Media Strategy - Consumer Products - Confectionary and food |
|
|
|||||
|
1 |
Wavemaker India |
Cadbury Celebration |
Transforming classic birthday melody into personalized harmonies |
Mondelēz India Foods Pvt. Ltd. |
Gold |
|
|
|
2 |
Wavemaker India |
Cadbury Dairy Milk |
Cadbury Dairy Milk #CheerForAllSports |
Mondelēz India Foods Pvt. Ltd. |
Silver |
|
|
|
3 |
Mindshare |
Britannia Milk Bikis |
Milk Bikis Flashback pack - Going down memory lane... |
Britannia Industries Limited |
Silver |
|
|
|
4 |
Wavemaker India |
Cadbury 5 Star |
5Star's mush detector - An innovative tool that helped Single's Escape Valentine's Day - 5Star Multiple Category |
Mondelēz India Foods Pvt. Ltd. |
Silver |
|
|
|
5 |
Wavemaker India |
Cadbury Celebrations |
Transforming the Cadbury Celebrations box into #ShopsForShopless |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
|
|
6 |
Wavemaker India |
Oreo |
#BringBack2011 - Oreo's Resonant Triumph in Cricketing Nostalgia |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
04. Best Media Strategy - Consumer Products - Others |
|
|
|||||
|
1 |
Mindshare |
Sunlight |
Sunlight- Returning colors to the cultural |
Hindustan Unilever Limited |
Silver |
|
|
|
|
|
|
|
|
|
|
|
|
05. Best Media Strategy - Consumer Durables - Tech Products |
|
|
|||||
|
1 |
Omnicom Media Group |
Apple |
Showcasing iPhone's camera supremacy through unparalleled cinematic experiences. |
Apple |
Silver |
|
|
|
|
|
|
|
|
|
|
|
|
06. Best Media Strategy - Consumer Durables - Other Products |
|
|
|||||
|
1 |
Mindshare |
UltraTech Cement |
Ghar Ek Mauka Ek |
UltraTech Cement Limited |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
07. Best Media Strategy - Services |
|
|
|||||
|
1 |
EssenceMediacom |
Google Search |
Google Search with your Voice, Eyes and Fingertips |
Google India |
Gold |
|
|
|
2 |
Mindshare |
HUL Shikhar App |
AI prescribes how to conquer Shikhar |
Hindustan Unilever Limited |
Silver |
|
|
|
3 |
Lodestar UM |
Spotify |
Podcast Pe Suna Kya! |
Spotify India |
Silver |
|
|
|
4 |
Wavemaker India |
Dream11 |
Sirf Dekhenge Nai Ab #SabKhelenge |
SPORTA TECHNOLOGIES PRIVATE LIMITED |
Bronze |
|
|
|
5 |
Starcom |
Lenskart |
Lenskart: Shark Tank |
Lenskart |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
08. Best Media Strategy - Media |
|
|
|||||
|
1 |
EssenceMediacom |
Google Search |
Google Search with your Voice, Eyes and Fingertips |
Google India |
Silver |
|
|
|
2 |
Wavemaker India |
JioCinema |
On Your Marks, Get Set, RACE: Blueprint for Excellence |
VIACOM 18 MEDIA PVT. LTD. |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
09. Best Digital Strategy |
|
|
|||||
|
1 |
Wavemaker India |
Cadbury Celebrations |
Transforming the Cadbury Celebrations box into #ShopsForShopless |
Mondelēz India Foods Pvt. Ltd. |
Gold |
|
|
|
2 |
Wavemaker India |
Cadbury Celebration |
Transforming classic birthday melody into personalized harmonies |
Mondelēz India Foods Pvt. Ltd. |
Gold |
|
|
|
3 |
Mindshare |
Dove |
Breaking Beauty Barriers: Dove's Triumph in Scaling the 'Stop the Beauty Test' Campaign through Innovative Strategies |
Hindustan Unilever Limited |
Silver |
|
|
|
4 |
Wavemaker India |
Cadbury Oreo |
Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments |
Mondelēz India Foods Pvt. Ltd. |
Silver |
|
|
|
5 |
EssenceMediacom |
Coca-Cola |
Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali |
Coca-Cola India |
Silver |
|
|
|
6 |
EssenceMediacom |
Thums Up |
Jab Bhi Khao Biryani Make It Toofani |
Coca-Cola India |
Silver |
|
|
|
7 |
EssenceMediacom |
Thums Up |
Dekho Wicket Se Cricket |
Coca-Cola India |
Bronze |
|
|
|
8 |
EssenceMediacom |
Youtube |
Keeping pace with pop culture mirrors running in a never ending relay race! |
Google India |
Bronze |
|
|
|
9 |
Lodestar UM |
Spotify |
Podcast Pe Suna Kya! |
Spotify India |
Bronze |
|
|
|
10 |
Wavemaker India |
Tata Salt |
Desh ke Liye - Har Sawal Uthega |
Tata Consumer Products Limited |
Bronze |
|
|
|
11 |
Wavemaker India |
Luminous Inverter & Battery |
Bijli Gul 2.0 - Power Off, Luminous On |
Luminous Power Technologies Pvt. Ltd. |
Bronze |
|
|
|
12 |
Mindshare |
Brooke Bond Red Label Natural Care |
RED LABEL NATURAL CARE – CARE STATION - Cup Of Care |
Hindustan Unilever Limited |
Bronze |
|
|
|
13 |
Mindshare |
Dove Hair Care |
Elevating Beauty: Dove's Unveiling of a Dynamic Digital Portfolio Strategy |
Hindustan Unilever Limited |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
10. Best Media Innovation : Television |
|
|
|||||
|
1 |
Mindshare |
Britannia Marie Gold |
Reigniting Entrepreneurial Dreams Of Everyday Athletes: THE HOMEMAKERS |
Britannia Industries Limited |
Gold |
|
|
|
2 |
Wavemaker India |
Vodafone Idea |
Hacking India's biggest reality show to drive performance goals |
Vodafone Idea Ltd. |
Silver |
|
|
|
3 |
EssenceMediacom |
Airtel 5G Plus |
Look Maa! I am on TV |
Bharti Airtel |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
11.Best Media Innovation : Print - Dailies & Magazines |
|
|
|||||
|
1 |
Mindshare |
UltraTech |
Yashasvi Pradhan – Cementing Trust For Lifetime |
UltraTech Cement Limited |
Silver |
|
|
|
2 |
Madison Media |
HIT CIK |
MAAROOO! Newspaper se nahi, Laal HIT se! |
Godrej Industries Limited |
Silver |
|
|
|
3 |
Initiative Media |
Pulsar N160 |
Using Print for Moment Marketing |
Bajaj Auto Ltd. |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
12.Best Media Innovation : Out of Home & Ambient Media & Cinema |
|
|
|||||
|
1 |
Madison Media |
HIT CIK |
Award Title Home Invasion: Laal HIT's Ambient Media Masterstroke |
Godrej Industries Limited |
Gold |
|
|
|
2 |
Rapport |
Taj Mahal |
Taj Mahal "Megh Santoor" |
Hindustan Unilever Limited |
Silver |
|
|
|
3 |
Omnicom Media Group |
Apple |
iPhone to cinema screen - Shot on iPhone by Vishal Bhardwaj |
Apple |
Silver |
|
|
|
4 |
Wavemaker India |
Cadbury 5 Star |
Mush Detector - escape the Valentines Day mush |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
|
|
5 |
Wavemaker India |
Cadbury Celebrations |
Cadbury Celebrations #MyBirthdaySong: AI-Driven Cinematic Spectacle that redefined Birthday celebrations forever! |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
|
|
6 |
Madison Media |
Tata Altroz iCNG |
OMG its CNG |
Tata Motors |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
13. Best Media Innovation - Audio |
|
|
|||||
|
1 |
Mindshare |
UltraTech Cement |
Baat Ghar Ki with Ravi Kishan |
UltraTech Cement Limited |
Silver |
|
|
|
|
|
|
|
|
|
|
|
|
14. Best Media Innovation : Digital - Paid Search |
|
|
|||||
|
1 |
Wavemaker India |
JioCinema |
DIGITAL INDIA KA DIGITAL IPL! |
VIACOM 18 MEDIA PVT. LTD. |
Gold |
|
|
|
2 |
Wavemaker India |
Vodafone Idea |
Leveraging data to move from platform conversions to offline activations |
Vodafone Idea Ltd. |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
15. Best Media Innovation : Digital - SEO |
|
|
|||||
|
1 |
Mindshare |
BeBeautiful |
BeBeautiful: Your Online Beauty Concierge |
Hindustan Unilever Limited |
Gold |
|
|
|
2 |
HiveMinds |
Murf AI |
Murf AI |
Murf AI |
Silver |
|
|
|
3 |
Zenith Media |
MyNestle |
7.2 million Impressions and Counting: MyNestle's Extraordinary Year-Long Organic Success Story! |
Nestlé India Ltd. |
Bronze |
|
|
|
4 |
Zenith Media |
AskNestle |
AskNestle Shines with 104% Organic Boost, Where Hindi Traffic Takes the Lead with Impressive 55% Share! |
Nestlé India Ltd. |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
16. Best Media Innovation : Digital - Social Media |
|
|
|||||
|
1 |
Wavemaker India |
Cadbury Celebration |
Transforming classic birthday melody into personalized harmonies |
Mondelēz India Foods Pvt. Ltd. |
Gold |
|
|
|
2 |
Wavemaker India |
Cadbury 5 Star |
5 Star is everywhere |
Mondelēz India Foods Pvt. Ltd. |
Silver |
|
|
|
3 |
Wavemaker India |
ConfirmTkt |
ConfirmTkt Won The World Cup |
Confirm Ticket Online Solutions Pvt Ltd |
Silver |
|
|
|
4 |
Wavemaker India |
Absolut Glassware |
AbsolutAlly Playbook: Helping the LGBTQIA+ Community voice their feelings and enlightening the society on how to the ask questions about them the right way via social media. |
Pernod Ricard India Pvt. Ltd. |
Silver |
|
|
|
5 |
Initiative Media |
Sunfeast Dark Fantasy |
Sunfeast Dark Fantasy, Fulfilling over a Million Fantasies |
ITC Limited |
Bronze |
|
|
|
6 |
Mindshare |
Dove |
How Old Were You? |
Hindustan Unilever Limited |
Bronze |
|
|
|
7 |
EssenceMediacom |
Thums Up |
Dekho Wicket Se Cricket |
Coca-Cola India |
Bronze |
|
|
|
8 |
Lodestar UM |
Spotify |
Podcast Pe Suna Kya! |
Spotify India |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
17. Best Media Innovation : Digital - Mobile / hand held devices |
|
|
|||||
|
1 |
Mindshare |
Dove |
Dove Thumbstopping Beauty Biases |
Hindustan Unilever Limited |
Gold |
|
|
|
2 |
Wavemaker India |
Cadbury 5 Star |
5 Star is everywhere |
Mondelēz India Foods Pvt. Ltd. |
Gold |
|
|
|
3 |
Starcom |
WhatsApp |
WhatsApp Changes India’s Perception of Privacy |
META |
Silver |
|
|
|
4 |
Wavemaker India |
Cadbury Celebrations |
Cadbury #MyBirthdaySong: Transforming classic birthday melodies into personalized harmonies with just a scan |
Mondelēz India Foods Pvt. Ltd. |
Silver |
|
|
|
5 |
Wavemaker India |
Cadbury Dairy Milk |
Cadbury Dairy Milk #CheerForAllSports |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
|
|
6 |
Mindshare |
Disney + Hotstar |
Disney + Hotstar x Swiggy - The Dragon innovates an advertising inventory! |
Disney Star |
Bronze |
|
|
|
7 |
Wavemaker India |
Cadbury 5Star |
5Star's mush detector - An innovative tool that helped Single's Escape Valentine's Day - 5Star Multiple Category |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
|
|
8 |
Lodestar UM |
Spotify |
Podcast Pe Suna Kya! |
Spotify India |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
18. Best Media Innovation : Digital - Display |
|
|
|||||
|
1 |
Mindshare |
Dove |
Dove Thumbstopping Beauty Biases |
Hindustan Unilever Limited |
Gold |
|
|
|
2 |
Wavemaker India |
Cadbury 5 Star |
5 Star is everywhere |
Mondelēz India Foods Pvt. Ltd. |
Silver |
|
|
|
3 |
Wavemaker India |
Cadbury Dairy Milk |
Cadbury Dairy Milk #CheerForAllSports |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
19. Best Media Innovation : Digital - Video |
|
|
|||||
|
1 |
Wavemaker India |
Cadbury 5 Star |
5 Star is everywhere |
Mondelēz India Foods Pvt. Ltd. |
Gold |
|
|
|
2 |
Wavemaker India |
Cadbury Oreo |
Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments |
Mondelēz India Foods Pvt. Ltd. |
Silver |
|
|
|
3 |
EssenceMediacom |
Google Search |
Democratizing the use of Google Voice Search through India's first Voice Enabled brand experience on OTT |
Google India |
Silver |
|
|
|
4 |
Mindshare |
Dove |
How Old Were You? |
Hindustan Unilever Limited |
Silver |
|
|
|
5 |
Omnicom Media Group |
Apple |
Vishal Bhardwaj shot 'Fursat' on an iPhone and India watched it online, 151Mn times! |
Apple |
Bronze |
|
|
|
6 |
Mindshare |
Lakme |
Lakme becomes the 'unofficial' makeup sponsor of Cannes Film Festival |
Hindustan Unilever Limited |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
20. Best Media Innovation : Digital - Multiple Platform |
|
|
|||||
|
1 |
Wavemaker India |
Bournvita |
Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents |
Mondelēz India Foods Pvt. Ltd. |
Gold |
|
|
|
2 |
EssenceMediacom |
Coca-Cola |
Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali |
Coca-Cola India |
Gold |
|
|
|
3 |
Mindshare |
Vim |
Vim Black- Dishwashing for men! |
Hindustan Unilever Limited |
Silver |
|
|
|
4 |
Wavemaker India |
Luminous Inverter & Battery |
Bijli Gul 2.0 - Power Off, Luminous On |
Luminous Power Technologies Pvt. Ltd. |
Silver |
|
|
|
5 |
Mindshare |
Dove |
Dove Stop The Beauty Test |
Hindustan Unilever Limited |
Silver |
|
|
|
6 |
Omnicom Media Group |
Apple |
Launch it like a Bollywood film - Shot on iPhone by Vishal Bhardwaj |
Apple |
Bronze |
|
|
|
7 |
Wavemaker India |
Cadbury Celebrations |
Transforming the Cadbury Celebrations box into #ShopsForShopless |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
|
|
8 |
Wavemaker India |
Cadbury 5 Star |
5 Star is everywhere |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
|
|
9 |
Wavemaker India |
Cadbury Celebrations |
Cadbury #MyBirthdaySong: Transforming classic birthday melodies into personalized harmonies |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
21. Best Media Innovation : Digital - Voice |
|
|
|||||
|
1 |
Wavemaker India |
Cadbury Celebrations |
Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the power of Ai Voice |
Mondelēz India Foods Pvt. Ltd. |
Gold |
|
|
|
2 |
Wavemaker India |
Oreo |
Oreo SIWO: Using Gen AI & ML to Turn Speechless Situations into Playful Moments |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
22. Best Media Innovation : Use of Digital for Brand Building |
|
|
|||||
|
1 |
Wavemaker India |
Cadbury 5 Star |
5 Star is everywhere |
Mondelēz India Foods Pvt. Ltd. |
Gold |
|
|
|
2 |
Wavemaker India |
Cadbury Celebration |
Transforming classic birthday melody into personalized harmonies |
Mondelēz India Foods Pvt. Ltd. |
Gold |
|
|
|
3 |
Mindshare |
Dove |
Dove Stop The Beauty Test |
Hindustan Unilever Limited |
Gold |
|
|
|
4 |
EssenceMediacom |
Coca-Cola |
Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali |
Coca-Cola India |
Silver |
|
|
|
5 |
Wavemaker India |
Tata Salt |
Desh ke Liye - Har Sawal Uthega |
Tata Consumer Products Limited |
Silver |
|
|
|
6 |
Wavemaker India |
Cadbury Dairy Milk |
Cadbury Dairy Milk #CheerForAllSports |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
|
|
7 |
EssenceMediacom |
Thums Up |
#HarHaathToofan |
Coca-Cola India |
Bronze |
|
|
|
8 |
Wavemaker India |
Netflix |
Laughing to the Top: The Netflix Journey through Memes |
Netflix |
Bronze |
|
|
|
9 |
Wavemaker India |
Seagram's Royal Stag Packaged Drinking Water |
Royal Stag: Billion Films for a Billion Fans |
Pernod Ricard India Pvt. Ltd. |
Bronze |
|
|
|
10 |
EssenceMediacom |
Sprite |
Sprite: Hasi Ke Bulbule |
Coca-Cola India |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
23. Best Media Innovation : Use of Digital for Performance |
|
|
|||||
|
1 |
Mindshare |
Upstox |
THE NET PRACTICE OF STOCK TRADING |
RKSV Securities Pvt Ltd |
Gold |
|
|
|
2 |
Mindshare |
Castrol Auto Service |
Munnabhai CAS bole toh Complete Auto Service by Castrol |
Castrol India |
Silver |
|
|
|
3 |
EssenceMediacom |
Thums Up |
Jab Bhi Khao Biryani Make It Toofani |
Coca-Cola India |
Bronze |
|
|
|
4 |
Wavemaker India |
Cadbury Oreo |
Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
24. Best Media Innovation : Use of E-Com Market Places |
|
|
|||||
|
1 |
Mindshare |
HUL SHIKHAR |
CIRCUIT BOLEGA TOH SUNEGA INDIA |
Hindustan Unilever Limited |
Silver |
|
|
|
2 |
Mindshare |
Horlicks Mother Plus |
Horlicks Mother's Plus - Delivering a healthier future |
Hindustan Unilever Limited |
Bronze |
|
|
|
3 |
Wavemaker India |
Cadbury Celebrations |
#ShopsForShopless |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
25. Best Media Innovation : Use of Connected TVs |
|
|
|||||
|
1 |
Omnicom Media Group |
Nivea |
Big Screen Better Result: NIVEA Gel Body Lotion CTV Maximization strategy |
Beiersdorf |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
26. Best Media Innovation : Best Use of Emerging Technology (excluding AI) for a Media Solution |
|
|
|||||
|
1 |
Rapport |
Taj Mahal |
Taj Mahal "Megh Santoor" |
Hindustan Unilever Limited |
Gold |
|
|
|
2 |
EssenceMediacom |
Coca-Cola |
Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali |
Coca-Cola India |
Silver |
|
|
|
3 |
Wavemaker India |
Cadbury Celebrations |
#ShopsForShopless |
Mondelēz India Foods Pvt. Ltd. |
Silver |
|
|
|
4 |
EssenceMediacom |
Airtel 5G Plus |
Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV |
Bharti Airtel |
Silver |
|
|
|
5 |
Wavemaker India |
Cadbury Gems |
Cadbury Gems Junior NFT |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
|
|
6 |
Mindshare |
Vim |
Vim Black- Breaking stereotypes in the kitchen and in tech |
Hindustan Unilever Limited |
Bronze |
|
|
|
7 |
Mindshare |
Upstox |
THE NET PRACTICE OF STOCK TRADING |
RKSV Securities Pvt Ltd |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
27. Best Media Innovation : Best Use of AI for a Media Solution |
|
|
|||||
|
1 |
Mindshare |
Dove |
Dove Thumbstopping Beauty Biases |
Hindustan Unilever Limited |
Silver |
|
|
|
2 |
Wavemaker India |
Cadbury Oreo |
Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments |
Mondelēz India Foods Pvt. Ltd. |
Silver |
|
|
|
|
|
|
|
|
|
|
|
|
28. Best Media Innovation : Best Use of Influencer Marketing for a brand |
|
|
|||||
|
1 |
EssenceMediacom |
Coca-Cola |
Coke Studio: Apna Sunao |
Coca-Cola India |
Gold |
|
|
|
2 |
EssenceMediacom |
Coca-Cola |
Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali |
Coca-Cola India |
Gold |
|
|
|
3 |
EssenceMediacom |
Limca Sportz |
Limca Sportz: Ruk Mat |
Coca-Cola India |
Silver |
|
|
|
4 |
EssenceMediacom |
Thums Up |
Jab Bhi Khao Biryani Make It Toofani |
Coca-Cola India |
Silver |
|
|
|
5 |
Wavemaker India |
Absolut Glassware |
AbsolutAlly Playbook: Using Influencers voice to how LGBTQIA+ Community feels, and to enlighten the society to the "Ask questions the right way" to the community |
Pernod Ricard India Pvt. Ltd. |
Silver |
|
|
|
6 |
Wavemaker India |
Seagram's Royal Stag Packaged Drinking Water |
Royal Stag: Billion Films for a Billion Fans |
Pernod Ricard India Pvt. Ltd. |
Silver |
|
|
|
7 |
Wavemaker India |
Cadbury Dairy Milk |
Cadbury Dairy Milk #CheerForAllSports |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
|
|
8 |
Wavemaker India |
Sun Pharmaceutical Industries Ltd |
Hopes Restored, Heroes Honored |
Sun Pharmaceutical Industries Ltd |
Bronze |
|
|
|
9 |
Wavemaker India |
ConfirmTkt |
ConfirmTkt Won The World Cup |
Confirm Ticket Online Solutions Pvt Ltd |
Bronze |
|
|
|
10 |
Mindshare |
Lakme |
Lakme becomes the 'unofficial' makeup sponsor of Cannes Film Festival |
Hindustan Unilever Limited |
Bronze |
|
|
|
11 |
Wavemaker India |
Colgate Visible White O2 |
#SmileOutLoud |
Colgate Palmolive India Ltd. |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
29. Best Media Innovation : Events / Experiential Marketing |
|
|
|||||
|
1 |
Mindshare |
SBI Life |
The Most Ignored Rider! |
SBI Life |
Gold |
|
|
|
2 |
Rapport |
Taj Mahal |
Taj Mahal "Megh Santoor" |
Hindustan Unilever Limited |
Gold |
|
|
|
3 |
Madison Media |
Mountain Dew |
#ConquerWithCourage |
Pepsico India Holdings Pvt. Ltd. |
Silver |
|
|
|
4 |
Mindshare |
Sunlight |
Rongin Protekdin- Sunlight unlocks a world of colour |
Hindustan Unilever Limited |
Silver |
|
|
|
5 |
Mindshare |
Brooke Bond Red Label |
#CupofCare |
Hindustan Unilever Limited |
Silver |
|
|
|
6 |
Wavemaker India |
Tata Salt |
Desh ke Liye - Har Sawal Uthega |
Tata Consumer Products Limited |
Bronze |
|
|
|
7 |
Havas Media Group |
Swiggy |
Swiggy Bhog Elo Ghorey |
Swiggy |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
30. Best Media Innovation : Direct Marketing |
|
|
|||||
|
1 |
Mindshare |
Dove |
Dove Thumbstopping Beauty Biases |
Hindustan Unilever Limited |
Gold |
|
|
|
2 |
Wavemaker India |
Tata Salt |
Desh ke Liye - Har Sawal Uthega |
Tata Consumer Products Limited |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
31. Best Media Innovation : Branded Content - Use of Branded content in film, TV, music video, sponsorship |
|
|
|||||
|
1 |
Initiative Media |
Pulsar N160 |
Turning TV into a Performance medium |
Bajaj Auto Ltd. |
Silver |
|
|
|
2 |
Lodestar UM |
GCMMF(Amul) |
Amul MasterChef India |
Gujarat Co-operative Milk Marketing Federation Ltd. |
Silver |
|
|
|
3 |
Wavemaker India |
Oreo |
#BringBack2011 - Oreo's Resonant Triumph in Cricketing Nostalgia |
Mondelēz India Foods Pvt. Ltd. |
Silver |
|
|
|
|
|
|
|
|
|
|
|
|
32. Best Media Innovation : Branded Content - Use of Branded Content Created for Digital, OTT or Social |
|
|
|||||
|
1 |
Omnicom Media Group |
Apple |
First ever Bollywood film, fully shot on an iPhone by Vishal Bhardwaj |
Apple |
Gold |
|
|
|
2 |
EssenceMediacom |
Coca-Cola |
Coke Studio: Your Stage, Your Story |
Coca-Cola India |
Gold |
|
|
|
3 |
Lodestar UM |
GCMMF (Amul) |
How Amul buzzed amongst GEN Z with an off-beat Sports Mantra |
Gujarat Cooperative Milk Marketing Federation Ltd. |
Silver |
|
|
|
4 |
Wavemaker India |
Center fresh |
Chewing Gum Turns Into A Jukebox |
Perfetti Van Melle |
Bronze |
|
|
|
5 |
Mindshare |
Dove |
Dove Stop The Beauty Test |
Hindustan Unilever Limited |
Bronze |
|
|
|
6 |
Mindshare |
Upstox |
THE NET PRACTICE OF STOCK TRADING |
RKSV Securities Pvt. Ltd. |
Bronze |
|
|
|
7 |
Wavemaker India |
Bournvita |
Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
33. Best Media Innovation : Rural Activation |
|
|
|||||
|
1 |
Mindshare |
UltraTech |
Yashasvi Pradhan - A Tale Of Breaking Clutter and Building Trust |
UltraTech Cement Limited |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
34. Best Media Innovation : Sponsorships |
|
|
|||||
|
1 |
Wavemaker India |
Dream11 |
Sirf Dekhenge Nai Ab #SabKhelenge |
SPORTA TECHNOLOGIES PRIVATE LIMITED |
Gold |
|
|
|
2 |
Wavemaker India |
Vodafone Idea |
Hacking India's biggest reality show to drive performance goals |
Vodafone Idea Ltd. |
Gold |
|
|
|
3 |
Lodestar UM |
GCMMF(Amul) |
Amul MasterChef India |
Gujarat Co-operative Milk Marketing Federation Ltd. |
Silver |
|
|
|
4 |
Mindshare |
Upstox |
THE NET PRACTICE OF STOCK TRADING |
RKSV Securities Pvt. Ltd. |
Silver |
|
|
|
5 |
EssenceMediacom |
Sprite |
Sprite: Hasi Ke Bulbule |
Coca-Cola India |
Bronze |
|
|
|
6 |
EssenceMediacom |
Airtel 5G Plus |
Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV |
Bharti Airtel |
Bronze |
|
|
|
7 |
Wavemaker India |
Cargill Gemini |
A COOKING OIL BRAND THAT ENCOURAGES WOMEN TO GO BEYOND THE KITCHEN TO FIND HER 'EK AUR PEHCHAN |
Cargill India Pvt. Ltd. |
Bronze |
|
|
|
8 |
Lodestar UM |
Finolex Pipes |
Finolex Pipes- Pipes ka Bigg Boss |
Finolex Industries |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
35. Best Media Research / Analytics using proprietary data |
|
|
|||||
|
1 |
Lodestar UM |
Mahindra and Mahindra |
Futurescope – An audience first lens on media innovation |
Mahindra and Mahindra |
Silver |
|
|
|
2 |
Lodestar UM |
Mahindra and Mahindra |
MasterConnect – the science of multiscreen planning for brands |
Mahindra and Mahindra |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
36. Best Media Research / Analytics using existing data |
|
|
|||||
|
1 |
Mindshare |
Dove |
Dove Thumbstopping Beauty Biases |
Hindustan Unilever Limited |
Silver |
|
|
|
2 |
Havas Media Group |
Dominos |
Media Playbook for Growth |
Jubilant FoodWorks |
Silver |
|
|
|
|
|
|
|
|
|
|
|
|
37. Best Media Research / Analytics using First Party Data / Data Platforms / Data Technology |
|
|
|||||
|
1 |
Mindshare |
Hindustan Unilever |
Mass Customization using 1P |
Hindustan Unilever Limited |
Gold |
|
|
|
2 |
Mindshare |
Dove |
Dove Thumbstopping Beauty Biases |
Hindustan Unilever Limited |
Silver |
|
|
|
3 |
Lodestar UM |
Tata Motors |
Performance Predictor – a tool to maximize ROI on sports sponsorships based on predictive analytics of live TV broadcast viewership metrics. |
Tata Motors |
Silver |
|
|
|
4 |
Zenith Media |
Sting |
How Sting leveraged First Party Data To Run a Multi Platform Campaign on YouTube, Meta and TTD and DV360 |
Pepsico India Holdings Pvt. Ltd. |
Bronze |
|
|
|
5 |
EssenceMediacom |
Google |
Driving brand preference, one data packet at a time |
Google India |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
38. Best Integrated Campaign : Consumer Products - Cosmetics, toiletries, personal hygiene |
|
|
|||||
|
1 |
Mindshare |
Dove |
Dove Stop The Beauty Test |
Hindustan Unilever Limited |
Silver |
|
|
|
|
|
|
|
|
|
|
|
|
39. Best Integrated Campaign : Consumer Products - Beverages and drinks |
|
|
|||||
|
1 |
EssenceMediacom |
Coca-Cola |
Coke Studio: Apna Sunao |
Coca-Cola India |
Gold |
|
|
|
2 |
Wavemaker India |
Bournvita |
Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents |
Mondelēz India Foods Pvt. Ltd. |
Gold |
|
|
|
3 |
Wavemaker India |
Seagram's Royal Stag Packaged Drinking Water |
Royal Stag: Billion Films for a Billion Fans |
Pernod Ricard India Pvt. Ltd. |
Silver |
|
|
|
4 |
EssenceMediacom |
Thums Up |
Dekho Wicket Se Cricket |
Coca-Cola India |
Bronze |
|
|
|
5 |
EssenceMediacom |
Sprite |
Sprite: Hasi Ke Bulbule |
Coca-Cola India |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
40. Best Integrated Campaign : Consumer Products - Confectionary and food |
|
|
|||||
|
1 |
Wavemaker India |
Cadbury Celebration |
Transforming classic birthday melody into personalized harmonies |
Mondelēz India Foods Pvt. Ltd. |
Gold |
|
|
|
2 |
Wavemaker India |
Cadbury Dairy Milk |
Cadbury Dairy Milk #CheerForAllSports |
Mondelēz India Foods Pvt. Ltd. |
Gold |
|
|
|
3 |
Madison Media |
Saffola Life |
Saffola - Inspiring Young India to take Roz Ka Healthy Step |
Marico Ltd. |
Silver |
|
|
|
4 |
Mindshare |
BRITANNIA MILK BIKIS |
Milk Bikis Flashback pack - Going down memory lane… |
Britannia Industries Limited |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
41. Best Integrated Campaign : Consumer Products - Others |
|
|
|||||
|
1 |
EssenceMediacom |
Ariel |
Ariel ‘See the Signs, ShareTheLoad’ |
Procter & Gamble |
Gold |
|
|
|
2 |
DDB MUDRA MAX PVT. LTD. |
GULF Superfleet |
A Safety Net for India’s “37th Caste” |
Gulf Oil Lubricants India Limited |
Silver |
|
|
|
3 |
Mindshare |
Sunlight |
Rongin Protekdin- Sunlight revives the colours of West Bengal |
Hindustan Unilever Limited |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
42. Best Integrated Campaign - Consumer Durables - Tech Products |
|
|
|||||
|
1 |
Omnicom Media Group |
Apple |
Launch it like a Bollywood film - Shot on iPhone by Vishal Bhardwaj |
Apple |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
43. Best Integrated Campaign : Consumer Durables - Other Products |
|
|
|||||
|
NO METAL AWARDED |
|
|
|||||
|
|
|
|
|
|
|
|
|
|
44. Best Integrated Campaign : Services |
|
|
|||||
|
1 |
EssenceMediacom |
Google Search |
Google Search- Integrating Search with Human Senses |
Google India |
Gold |
|
|
|
2 |
Starcom |
WhatsApp |
WhatsApp Changes India’s Perception of Privacy |
META |
Silver |
|
|
|
3 |
EssenceMediacom |
Google |
Either you, a loved one or an acquaintance have been scammed! |
Google India |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
45. Best Integrated Campaign : Media |
|
|
|||||
|
1 |
EssenceMediacom |
Google Search |
Google Search- Integrating Search with Human Senses |
Google India |
Silver |
|
|
|
2 |
mSix&partners |
Sony Liv |
Rocket Boys 2: the power of satellites bridging History and Entertainment |
Culver Max Entertainment Private Limited |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
46. EMVIE for Diversity Equality & Inclusion (DE&I) |
|
|
|||||
|
1 |
Mindshare |
Dove |
Dove Stop The Beauty Test |
Hindustan Unilever Limited |
Gold |
|
|
|
2 |
Mindshare |
Britannia Marie |
How Marie has been championing equality & inclusivity for the Indian Nari! |
Britannia Industries Limited |
Bronze |
|
|
|
3 |
Wavemaker India |
Starbucks |
Call me Arpita and not Arpit. |
Starbucks |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
47. Best Ongoing Media Campaign |
|
|
|||||
|
1 |
Wavemaker India |
Cadbury Celebrations |
Cadbury Celebrations' Unwavering Support for Local Businesses! |
Mondelēz India Foods Pvt. Ltd. |
Gold |
|
|
|
2 |
EssenceMediacom |
Ariel |
Ariel ‘See the Signs, ShareTheLoad’ |
Procter & Gamble |
Gold |
|
|
|
3 |
Mindshare |
Dove |
Dove Stop The Beauty Test |
Hindustan Unilever Limited |
Bronze |
|
|
|
4 |
Wavemaker India |
Cadbury Dairy Milk |
A Perpetual Symphony of Consumer Co-Creation of India's Next Cadbury |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
|
|
5 |
EssenceMediacom |
Google Search |
Google Search's Effort to Democratize Internet with Multimodal Search |
Google India |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
48. EMVIE for Responsible Advertising (Privacy) |
|
|
|||||
|
1 |
Mindshare |
Castrol Auto Service |
Munnabhai CAS bole toh Complete Auto Service by Castrol |
Castrol India |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
49. EMVIE for Good |
|
|
|||||
|
1 |
Mindshare |
Dove |
Dove Stop The Beauty Test |
Hindustan Unilever Limited |
Gold |
|
|
|
2 |
Wavemaker India |
Cadbury Celebration |
Cadbury Celebration - #ShopForShopless |
Mondelēz India Foods Pvt. Ltd. |
Silver |
|
|
|
3 |
Wavemaker India |
Bournvita |
Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents |
Mondelēz India Foods Pvt. Ltd. |
Silver |
|
|
|
4 |
EssenceMediacom |
Google |
Either you, a loved one or an acquaintance have been scammed! |
Google India |
Bronze |
|
|
|
5 |
Havas Media Group |
Swiggy |
Swiggy Bhog Elo Ghorey |
Swiggy |
Bronze |
|
|
|
6 |
Wavemaker India |
Absolut Glassware |
AbsolutAlly: Challenging Stereotypes, Building Allies, and Transforming India for the LGBTQIA+ community |
Pernod Ricard India Pvt. Ltd. |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
50. EMVIE for Best Implementation Team of the Year |
|
|
|||||
|
1 |
Mindshare |
Dove |
Dove Thumbstopping Beauty Biases |
Hindustan Unilever Limited |
Gold |
|
|
|
|
|
|
|
|
|
|
|
|
51. EMVIE for Best Media Buying Team of the Year |
|
|
|||||
|
1 |
Mindshare |
Britannia Industries Limited |
Britannia ROI Warriors |
Britannia Industries Limited |
Gold |
|
|
|
2 |
Mindshare |
Hindustan Unilever Limited |
Being Righteous , Being Revolutionary , Being Rapturous |
Hindustan Unilever Limited |
Silver |
|
|
|
3 |
Initiative Media |
Amazon |
Frugal Tales-Navigating Media Efficiency Adventures |
Amazon Seller Services Pvt. Ltd. |
Silver |
|
|
|
4 |
Wavemaker India |
Colgate Palmolive |
Sweat behind 100 million smiles. |
Colgate Palmolive India Ltd. |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
|
52. Best Media Innovation from Media Agencies not exceeding Rs.50 crores annual billing |
|
|
|||||
|
1 |
Tonic Worldwide |
Nutralite |
Nutraverse — World's first cookery show in the Metaverse |
Zydus Wellness Products Limited |
Gold |
|
|
|
|
|
|
|
|
|
|
|
|
53. Young EMVIE Of The Year |
|
|
|||||
|
S. No. |
Company Name |
Name of the Person |
Brand - Entry Title |
Client Company |
Metal |
|
|
|
1 |
Mindshare |
Rowena Rodrigues |
Dove - Crafting Cannes-worthy Brilliance! |
Hindustan Unilever Limited |
Gold |
|
|
|
2 |
Wavemaker India |
Shivani Kamal |
Cadbury Oreo & Cadbury Bournvita - Staying playful while Breaking Norms: With Two Brands, One Mission - Celebrate India's Colorful Spirit |
Mondelēz India Foods Pvt. Ltd. |
Silver |
|
|
|
3 |
Wavemaker India |
Shreya Mishra |
Cadbury Dairy Milk, 5star, Oreo - Shreya's Expedition of making youngistan heart the happiness by doing nothing |
Mondelēz India Foods Pvt. Ltd. |
Silver |
|
|