Dove urges to ‘Pause, Reverse, and Play’ with new Deep Repair Treatment mask

Delhi: Dove announced the launch of its new 10-in-1 Deep Repair Treatment Mask with their campaign "Pause, Reverse, and Play". The campaign was conceptualised by The Glitch agency, encouraging consumers to "Pause, Reverse, and Play" for healthier hair. 

Sairam Subramanian, Vice-President, Hair Care, HUL, expressed, “At Dove, we're committed to crafting premium hair care solutions tailored to our consumers' needs. Our latest campaign highlights the influence of lifestyle on hair health and introduces our newest addition to the damage care range. Embracing individuality and self-expression, our brand film celebrates the journey to beautiful hair.’’ expressed 

The brand has kicked off the campaign with 450+ beauty and lifestyle influencers to share their hair transformations on social media and encourages their followers to further share their own transformation stories and experiences.