Dentsu Creative India brings back Webchutney and Isobar

Three years subsequent to the amalgamation of its creative agencies into a unified creative network, Dentsu Creative has opted to reintroduce Webchutney and Isobar – distinguished as a creative and a digital interactive agency, respectively – as distinct portfolio brands.

Amit Wadhwa, CEO of Dentsu Creative India revealed that Dentsu Creative India now encompasses three portfolio brands: Dentsu Creative Webchutney, Dentsu Creative Isobar, and Dentsu Creative PR. 

He said, “We have reimagined our creative business to align with the evolving needs of our clients.”

Following the development, the company named Surjo Dutt as the chief creative officer (CCO) at Dentsu Creative Webchutney. 

According to Wadhwa, Dentsu Creative Webchutney would deliver creative solutions across both traditional and digital media. 

Dentsu Creative Isobar would focus on enhancing digital experiences, and Dentsu Creative PR would handle public relations. 

In June 2021, Dentsu established Dentsu Creative India as the overarching network, consolidating various entities including Dentsu Webchutney, Taproot Dentsu, WATConsult, Perfect Relations, Isobar, DentsuOne, Dentsumcgarrybowen (DentsuMB), Dentsu India, and Dentsu Impact.