D&AD Awards 2024: BBDO India wins White Pencil; VML India bags a Yellow, 3 Wood Pencils

Delhi: D&AD has announced the names of 2024 Pencil winners. There are eight winners from India. 

Altogether, India brought home one White, two Yellow and five Wood Pencils. 

Ogilvy India has earned a Wood Pencil for Vi’s ‘Human Network Testing Network’ campaign in the Experiential / Community Activations category. 

VML India’s #UnPlasticIndia campaign for the Times of India has brought home a Yellow Pencil in the Illustrations/Posters category. The same campaign has also won two Wood Pencils in the Illustration/Press and Graphic Design/Posters categories.

VML has won Wood Pencil too for Unipads’ ‘Blood Fertilizer’ campaign in the Impact/Local Solution category. 

BBDO India has bagged a White Pencil for 'See the Signs of Silent Separation,' an extension of Ariel’s #ShareTheLoad campaign in the Sustained Impact/Campaign Communications category.

The Mumbai-based design studio, Ek Type has won a Yellow Pencil for its 'Nithya Ranjana' project, created for Murali K Prahalad, in the Type Design & Lettering/Single Typeface category. The design studio has also earned a Wood Pencil for Google’s Honk workpiece in the Type Design & Lettering/Variable Font Category.

Altogether 642 Pencils were given out. 

The total number of Pencils awarded for the D&AD Awards 2024 by level: 

• Black: 4 Pencils awarded
• White: 4 Pencils awarded
• Yellow: 66 Pencils awarded
• Graphite: 180 Pencils awarded 
• Wood: 391 Pencils awarded
• Future Impact: 7 Pencils 

Companies of the Year:

• VML New York: Advertising Agency of the Year
• Raw Materials: Design Agency of the Year
• DIVISION: Production Company of the Year
• AB InBev: Client of the Year
• Serviceplan: Independent Network of the Year
• Ogilvy: Network of the Year
• Jessica Walsh: Recipient of the President’s Award