Dabur India consolidates media mandate with Starcom

Dabur India consolidates media mandate with Starcom

Homegrown FMCG major Dabur India last week decided to consolidate its traditional and digital media mandate with Starcom, industry sources informed BestMediaInfo.

Dentsu X was handling the digital mandate for the FMCG giant for the last three years.

The Publicis Group agency has been handling the account for about a decade and was entrusted with the mandate after a long pitch process that was initiated last year.

The account size is pegged to be around Rs 300 crore, sources said.