Dabur Herb’l collaborates with Disney for limited edition Star Wars pack

Delhi: Dabur Herb'l Charcoal, the toothpaste brand from the house of Dabur, announced a collaboration with Disney's Star Wars franchise. 

In a galaxy not so far away, the two brands have united to introduce a limited edition Star Wars pack for Dabur Herb'l's Activated Charcoal Toothpaste. 

Abhishek Jugran, Executive Vice-President Marketing- Dabur India, said, “This collaboration, first in the Adult toothpaste category, stems from the common dark force connection between Star Wars and Dabur Herb'l Activated Charcoal toothpaste's proposition. The objective is to provoke people to #ChooseBlackForWhite teeth which is a highly differentiated proposition in a universe full of white toothpaste products. By doing this Dabur Herb'l Charcoal aims to connect with diverse demographics, elevate the grooming experience, and provide shiny white teeth as it is clinically proven to deliver 1 Shade Whiter Teeth in 1 Week.”

The limited-edition Star Wars pack of Dabur Herb'l activated charcoal toothpaste will be available on Amazon. 

Jugran added, “We are very happy with the association with Disney as their characters are most watched and loved across GenZ & Millennials which Dabur Herb’l products also cater to.”