Cricket.com reintroduces 'Asli Fantasy' to its mobile app

Delhi: Cricket.com announced the introduction of 'Asli Fantasy' to its mobile application. This latest addition aims to bring back the original and highly competitive format of cricket fantasy.

Cricket.com has reintroduced the 'Asli Fantasy' format, known for its high competitiveness and thrill. In this format, teams are locked in one hour before the commencement of the match. 'Asli Fantasy' allows users to curate their teams, devise strategies, and play against peers in a competitive environment. Seasoned fantasy players can choose to play from the 3 contest types - rumble, head to head and winner takes all available on the app. The app also offers a ‘Criclytics Team’ where users can choose from 4 different fantasy teams generated by  Cricket.com’s proprietary AI engine. 

Siddharth Sharma, SVP- Business Strategy Head Digital Works, said, "Our decision to reintroduce 'Asli Fantasy' stems from the commitment to meet the evolving needs of our users and remaining relevant amidst shifting consumption patterns. With a user-friendly interface, we are excited to see our platform’s foray into another revenue stream.”

In conjunction with the launch of 'Asli Fantasy,' Cricket.com is unveiling a set of brand films that aim to capture the essence of using one’s skills and knowledge of cricket to make fantasy teams on cricket.com.