Crayon integrates rhipe into its brand

Delhi: Crayon announced the complete integration of rhipe into its brand. Effective from today, the rhipe brand will be discontinued. With the integration, Crayon becomes the sole brand, unifying the two organisations' strengths. 

"Our commitment to unlocking unlimited opportunities for our partners and their customers is stronger than ever," said Rhonda Robati, EVP Asia Pacific at Crayon. "The successful completion of this integration underscores our dedication to achieving greater efficiency and value for our partner community. Our shared obsession with helping partners grow and a people-first culture has already delivered significant achievements in the channel business. We look forward to attaining even more as the cloud and AI frontiers continue to grow for partners in Asia Pacific."

"Through the integration of our organisations, we are investing in partner success with specific enhancements," said Robati. "Crayon is now better positioned to provide further value for partners, ensuring consistent, sustainable, and long-term business gains."

The combined solutions portfolio and services range across eight operational domains: Cloud productivity, security, business continuity, business applications, IT cost management, cloud services, data, and AI solutions.

The company also works on backup, cloud migration, ERP implementation, cybersecurity, cloud cost optimisation, and cloud management. Partners are provided two new cybersecurity assessment offerings for cloud security, Azure Risk Mitigation and Essential Eight maturity.

The relaunched apac.crayonchannel.com website has a section for partner enablement aiming to support partner growth and development.

The business also aims to offer access to its Technology Advisory Group (TAG), an APAC-based specialist unit.

Prism has also been rebranded to Crayon and the system will still co-exist with Cloud-iQ in APAC. Crayon has already announced the creation of a new cloud billing platform to integrate Cloud-iQ and the revamped Prism.

"Our goal is to empower our partners with the best tools and support," said Warren Nolan, Crayon's SVP of Channel. "With the creation of a new and integrated Cloud Billing Platform, partners will be able to streamline subscription management, gain real-time insights into their spending, and access comprehensive reporting tools. This not only simplifies operations but also helps optimise cloud investments, allowing partners to focus more on growing their business and less on administrative tasks."

Crayon has announced the launch of new partner programs for the APAC channel community throughout the second half of this year.