Cheil India brings Indian stories closer with mixed reality print ad for S24 series

New Delhi: Cheil India has launched a print ad for the Galaxy AI powered Galaxy S24 Series. This campaign leverages mixed reality tech to bring the power of Circle to Search into reader’s hands. 

This latest ad featured in national dailies – The Times of India and Hindustan Times – is designed for users to get a hands-on experience of the feature. By scanning a QR code on the print ad from any smartphone, users are transported into a world where the Circle-to-Search feature comes to life.

Cheil India conceptualised this large-scale immersive experience. The campaign dives deep into the stories of India, bringing together the joy of discovering India with the magic of Circle to Search. As users interact with the ad, they are taken on a journey through India’s cultural magnificence with a simple circle on their smartphone.

Credits:

Chief Operating Officer: Sanjeev Jasani

Chief Creative Officer: Vikash Chemjong

Campaign Director: Kapshin Cho

National Head, Cheil India - Samsung Business: Mandeep Sharma

Chief Strategy Officer: Sourav Ray

Executive Creative Director: Kaushik Datta

HOD Flagship Business : Saksham Kohli

Account Management team: Rohit Singh Negi, Shobhit Choudhary

Creative team: Hardik Trivedi, Gauri Bhardwaj, Akshay Verma, Ankit Chugh, Arka

Strategy Team: Kunal Ghosh

Film Producer – Revati Ahuja

Studio NXT (Production House) – Chiranjeeb Dey (Head), Aakash Simlai (Director), Charu Singhal Gupta (Assistant Director), Siddharth Singh (Producer), Subhash Patil (DOP)