Caresmith founder hits back at BSC‘s ‘Dear Prachi’ controversy with satirical print ad

Delhi: Amid the controversy swirling around Bombay Shaving Company's 'Dear Prachi' marketing campaign, Caresmith's founder Rushabh Shah jumped on the bandwagon to respond with a satirical blow to the company.

When Bombay Shaving Company launched its 'Dear Prachi' marketing campaign, little did they realise it was off on the wrong foot. Faced with numerous criticisms over their print ad, the company found itself under scrutiny.

Taking the moment, Shah took a satirical dig at Bombay Shaving's approach.

The ad reads, "Dear Shantanu, You may or may not have hair, but our head massager doesn't care." This advertisement is seen as a parody of Bombay Shaving Company’s 'Dear Prachi' ad.

https://www.linkedin.com/feed/update/urn:li:activity:7191757391862910980/

Caresmith in direct reaction to BSC’s statement that read, "Love to see my team ooze class. No opportunistic sale. Just a heartfelt message to a fellow Bae." 

Shah humorously countered Deshpande's message, stating, "Unhappy with my team as this ad does not ooze class and is super opportunistic."

Last week, Deshpande, founder and CEO of Bombay Shaving Company, took to LinkedIn to share a picture of the newspaper advertisement, praising his team for sharing a “heartfelt message.”

https://www.linkedin.com/posts/shantanudeshpandebsc_it-was-shocking-to-see-the-amount-of-hate-activity-7189839546425962498-G3tj?utm_source=share&utm_medium=member_desktop 

Following the announcement of the UP Board results last Saturday, Prachi found herself subjected to online trolling over her facial appearance.

However, CEO Deshpande took to social media to claim that the ad was merely a message of support for Prachi.